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Marketers/PR Pros Should Study Which Consumers Are Most Influenced by Sponsorships Corporate sponsorship, which includes the red-hot trend of cause-related marketing, is expected to be 15 percent higher in 1998 over last year, according to… Continued

PR professionals will likely be meeting crisis management issues head-on this year – and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all… Continued

On the Radar Screen: So Far, Tyson Stands Behind Its Public Affairs Man What might not be clear in the hoopla that’s surrounded Tyson Foods Inc. (the company agreed in a plea bargain reached last… Continued

What are, or were, the specific goals and/or objectives of the PR, public affairs and/or marcom program, and can these be stated in quantitative or measurable fashion? (e.g., to double the number of inquiries received… Continued

The New Year in Britain will no doubt be rung in to the tune of mad cows being slaughtered. The British government’s handling of this risk issue on a scale of 1 to 10 would… Continued

If you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued

Measurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued

To secure its state funding of $19 million, the Robert C. Byrd Health Sciences Center in Morgantown, W.Va., went full speed ahead with its communications plan to become the health information leader for the state… Continued

Jan. 6: "Lobbying Clinic On State And Local Governments," Public Affairs Council, ANA Hotel, Washington, D.C., 202/872-1790; http://www.pac.org. Jan. 6-9: "Introduction to Investor Relations," National Investor Relations Institute, Loews Hotel, Santa Monica, Calif., 703/506-3570, http://www.niri.org.… Continued

Getting regulators on the same issues page as yours is often an easier-said-than-done process that requires all of the diplomacy and shrewd communications savvy your lobbying expertise can muster. But keeping a cool head (especially… Continued