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Market Trends

January 5th, 1998 by

New Title? Not Necessarily: More Bang for the Buck Executives’ Greatest Anxieties About Job Security 1997 1991 1989 Loss of job due to acquisition or merger 51% 45% 54% Burnout 24% 12% 25% Being fired… Continued

Media Insight : Multimedia Week

January 5th, 1998 by

Phillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: Multimedia Week , also a sister publication of PR NEWS, has a proclivity for insider-track-styled news. It’s an eight-page weekly that… Continued

Media Insight : CableFAX Daily

January 5th, 1998 by

Phillips Business Information, Inc. 1201 Seven Locks Road, Potomac, Md. 20854; 301/340-7788 Editor’s Note: CableFAX Daily, a sister publication of PR NEWS, has a reputation in the cable industry for sniffing out breaking news and… Continued

The Buck Starts Here

January 5th, 1998 by

Leaders in U.S. Sponsorship for 1997 $140 million-$145 million: Philip Morris Cos. – its companies Kraft Foods, Inc. and Miller Brewing Co. accounted for the increase in spending; $130 million-$135 million: Anheuser-Busch Cos., which signed… Continued

Attention All Pr News Readers

January 5th, 1998 by

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

Corporate Sponsorship to Reach $6.8 Billion Mark This Year

January 5th, 1998 by

Marketers/PR Pros Should Study Which Consumers Are Most Influenced by Sponsorships Corporate sponsorship, which includes the red-hot trend of cause-related marketing, is expected to be 15 percent higher in 1998 over last year, according to… Continued

Keeping A Pulse On Crises

January 5th, 1998 by

PR professionals will likely be meeting crisis management issues head-on this year – and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all… Continued

Industry News

January 5th, 1998 by

On the Radar Screen: So Far, Tyson Stands Behind Its Public Affairs Man What might not be clear in the hoopla that’s surrounded Tyson Foods Inc. (the company agreed in a plea bargain reached last… Continued

A Look at PR Salaries Reported in 1996

December 22nd, 1997 by

Executive recruiters report that female PR executives are making 90 cents on the dollar when compared to men’s salaries. In a 1996 survey released by PRSA, however, those numbers were much lower. (Weighted Base) Median… Continued

Market Trends

December 22nd, 1997 by

Crises: From Sagging Stocks To Environmental Woes Concerns raised by companies analyzing indicate how varied the view of the contemporary crisis is, according to a just-released segment of the "Corporate Communications Benchmark 1997." The study… Continued