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Leaders in U.S. Sponsorship for 1997 $140 million-$145 million: Philip Morris Cos. – its companies Kraft Foods, Inc. and Miller Brewing Co. accounted for the increase in spending; $130 million-$135 million: Anheuser-Busch Cos., which signed… Continued

New Workshop Designed To Alleviate Your Crisis Concerns PR NEWS Seminarsc is hosting a one-day Advanced Crisis Management Workshop on Feb. 17 at the Sheraton Washington in D.C. More than 15 industry leaders will offer… Continued

Marketers/PR Pros Should Study Which Consumers Are Most Influenced by Sponsorships Corporate sponsorship, which includes the red-hot trend of cause-related marketing, is expected to be 15 percent higher in 1998 over last year, according to… Continued

PR professionals will likely be meeting crisis management issues head-on this year – and going into the next century. But part of what will make your crisis planning run smoother is reaching consensus at all… Continued

On the Radar Screen: So Far, Tyson Stands Behind Its Public Affairs Man What might not be clear in the hoopla that’s surrounded Tyson Foods Inc. (the company agreed in a plea bargain reached last… Continued

What are, or were, the specific goals and/or objectives of the PR, public affairs and/or marcom program, and can these be stated in quantitative or measurable fashion? (e.g., to double the number of inquiries received… Continued

The New Year in Britain will no doubt be rung in to the tune of mad cows being slaughtered. The British government’s handling of this risk issue on a scale of 1 to 10 would… Continued

If you are thinking about taking the lead on health information in your area, make sure it’s a "natural position" for your health organization to take, says Virginia Hunt and Jay Caughlin, who headed up… Continued

Measurement has always been somewhat of a needle in a haystack – the most elusive of PR chores to standardize and prove. But media analysis today is increasingly being based on management perspective and establishing… Continued

A recently released survey by the Women in Cable & Telecommunications Foundation and Cablevision revealed that the average salary for men is $136,804 and $121,817 for women (among senior officers of companies). Kansas State, a… Continued