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A growing number of companies count on vendors, resellers or associations as foot soldiers in the PR battle of message moving. But companies that rely on third-party support are employing in-depth research to find the… Continued

March 13-15: "PRSSA National Assembly Meeting," Public Relations Society of America, Marina del Rey, Calif., 212/955-2230, http://www.prsa.org. March 13-22: "Universal Accredidation Exam Testing Window," Public Relations Society of America, 212/955-2230, http://www.prsa.org. March 16: "Strategic Public… Continued

Working with Radio Professor’s Study Shows 20% Of Releases Are Never Opened If you’ve ever wondered how radio stations make decisions about whether they use the press releases you send them, a new study by… Continued

www.Boston.com P.O. Box 2378 Boston, Mass. 02107-2378 Editor’s Note: From where we’re sitting, Boston.com, which launched in October 1995, ranks in the top five of very difficult online operations to strike up a relationship with.… Continued

Medialink, New York, which specializes in VNRs and other related corporate communications productions worldwide, ranked its top VNRs for last year. Its in-house monitoring division based its list on the top 20 releases according to… Continued

David Shinnebarger of the U.S. Postal Service was honored last month as the "1998 Communicator of the Year" by the Business Marketing Association’s New York Chapter. Shinnebarger is the manager, marketing, for expedited and package… Continued

Senior Manager/BURSON-MARSTELLER Healthcare Practice of international public affairs firm seeks senior associate/manager to coordinate and/or manage programs for corporate healthcare clients. Experience in working for or with pharmaceutical manufacturers and/or experience working with managed care… Continued

Burson-Marsteller’s parent company has failed to reap profits for the past two years, prompting its filing for an initial public offering to raise $350 million. The move, sources tell PR NEWS, will no doubt make… Continued

Business Moves/New Ventures Duffey Communications, Atlanta, has launched a new in-house design and creative services division: Studio D. Diane Kerr, formerly a senior designer at The Vanguard Group, Valley Forge, Pa., will serve as creative… Continued

The recent hoopla in hoops makes us realize that media training or refresher courses in this area always come in handy. Last week, the Big East was still trying to ward off a prying press… Continued