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SUNBEAM/AMA DEBACLE POINTS TO THE NEED FOR CONSENSUS

March 16th, 1998 by

Last year gave way to its fair share of analyses of PR blunders. These include the Eddie Bauer lawsuit over the arrest of an African-American customer; Isuzu’s fight with Consumer Reports over tests that revealed… Continued

CALENDAR

March 16th, 1998 by

March 23-24: "The Basics of Writing and Giving a Speech," Joan Detz Speechwriting and Coaching, Philadelphia, 215/340-9752. March 23-28: "Art and Science of Health Promotion Conference," American Journal of Health Promotion, Monterey Marriott and Doubletree… Continued

NEWS ABOUT THE NET

March 16th, 1998 by

Communicators Expect 50 Percent Surge in Net Output More than 60 percent of corporate communicators predict that within five years more than 50 percent of their output will be routed through the Internet to constituent… Continued

WORKING MOTHER MAGAZINE, 135 WEST 50TH STREET, 16TH FLOOR, NEW YORK, N.Y. 10020; PH: 212/445-6100

March 16th, 1998 by

Editor’s Note: Close to 1 million people read this magazine, which is published 10 times a year, for its range of content. April’s issue takes on these topics: tax breaks for familes; tapping into the… Continued

HILL & KNOWLTON EXEC: THE WORST & BEST OF TIMES IN PR

March 16th, 1998 by

Hill & Knowlton is one of the PR firms that is banking its future on a new philosophy – that you can better serve clients by using specialists regardless of where they are geographically based.… Continued

CUSTOMERS ARE MORE UNHAPPY THAN THEY WERE IN YEARS PAST

March 16th, 1998 by

In all of the corporate communications areas PR can influence, the one you’re probably rarely called in to affect is customer relations, which usually comes under some fulfillment-related division. But a just-released report shows that… Continued

EDITOR’S NOTE

March 16th, 1998 by

PR NEWS offers this feature as a site license. For information, contact Peter Coddington at 800/416-8490. Need More Insight? The following Media Insight charts have recently appeared in PR NEWS. If you would like to… Continued

JOBTRACKER

March 16th, 1998 by

PR Acct Sup/HIRSHENBAUM BOND & PARTNERS PR/Promotions group at fully integrated marketing communications agency has immediate opening for challenging account supervisor position. Individual must have 7-10 years experience in PR, marketing or communications. Strong knowledge… Continued

PR INCREASINGLY RELIES ON THIRD PARTIES TO PROPEL MESSAGES AND BRAND

March 16th, 1998 by

A growing number of companies count on vendors, resellers or associations as foot soldiers in the PR battle of message moving. But companies that rely on third-party support are employing in-depth research to find the… Continued

INDUSTRY NEWS

March 16th, 1998 by

Ketchum Exec Spotlighted In Working Mother Ketchum Public Relations earned a splash of PR for itself – not a client – when one of its top female execs was featured on the cover of Working… Continued