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Baltimore Sun 501 N. Calvert St., Baltimore, Md. 21202 410/332-6000 For this top market newspaper that reaches approximately 826,000 people in the Baltimore area, the reporters that cover healthcare topics prefer a bare-bones PR approach.… Continued

March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of Health Plans’s 1998 Marketing and Customer Service Conferences and Best Practices in Health Plan Marketing… Continued

Healthcare organizations saddled with unrecoverable debt should take note of a new payment program at Franklin Memorial Hospital, a 70-bed hospital in Farmington, Maine, that instills dignity in resolving hospital debt for low-income patients. Last… Continued

NEW CAMPAIGN: Time Warner Launches Campaign The Houston division of Time Warner [TWX] recently launched the company’s first image campaign in an effort to battle increased competition from direct broadcast satellite systems. Campaign channels include… Continued

New Hires Abernathy MacGregor Frank appointed Ian Campbell EVP and director of the firm’s new Los Angeles office; was senior VP, corporate communications at Great Western Financial Corp., Los Angeles. APCO Associates Inc., Washington, D.C.,… Continued

In the name of both PR and branding, every print publisher with any Web know-how stamps its URL throughout its newspaper, magazine or newsletter. But how many run demographically targeted spots on seven local radio… Continued

March 2: "Cocktails & Conversation," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. March 2: "Update ’98 Pre-Conference Seminars," Promotion Marketing Association of America, Chicago Hilton & Towers, Chicago, 212/420-1100; http://www.pmaalink.org. March 3-4:… Continued

Business Blues: Losing Women to Their Professional Dreams What many in the business world have failed to realize about equal opportunity is that its impact isn’t in increasing the number of minorities you hire, but… Continued

SATELLITE NEWS Phillips Business Information, Inc. 1201 Seven Locks Road, Suite 300; Potomac, Md. 20854; 301/340-7788 Editor’s Note: The "Satellite 98 Conference" just wrapped up in Washington, D.C. so we felt this was a perfect… Continued

While the robust economy has signaled good news for corporate America, it has also meant a slew of hostile takeovers that require highly responsive investor relations strategies. But ironically, solid IR plans appear to be… Continued