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Burson-Marsteller’s parent company has failed to reap profits for the past two years, prompting its filing for an initial public offering to raise $350 million. The move, sources tell PR NEWS, will no doubt make… Continued

This July, Faulkner & Gray, Inc. and the College of Healthcare Information Management Executives will make available The Health Care Information Technology Directory. The Directory will offer comprehensive technology-based trends and benchmarking standards for the… Continued

To rise above its for-profit rivals in Boston, the Caritas Christi Health Care System (CCHCS) used a value-based advertising strategy that stressed "people ahead of profits." Launched last June, the image-building campaign – created by… Continued

In 1987, U.S. consumers became aware of the growing health threat of hepatitis B – and a newly approved treatment – because of a nationwide patient screening program that featured a dialogue with key prescribers.… Continued

To attract investor attention for its innovative compact disc-based technology, Gamera Bioscience Corp. took the promotions road less traveled – relying on a highly targeted PR campaign instead of a traditional investor relations effort. LMInformation,… Continued

Managed Care Creates Barriers For Low-Income Women Medicaid managed care health plans neglect the needs of low-income women, especially those with chronic illnesses such as HIV/AIDS, according to a new study by the Center for… Continued

When a crisis hits, small-town hospitals are often too overwhelmed and understaffed to tackle the crisis communications mission at hand. In the heat of a crisis, assembling a relief task force is crucial to emerging… Continued

As a benefit to subscribers looking to bring on their next star employee or seeking a career change, Healthcare PR & Marketing News is rolling out a JobTracker classifieds section within the next month. Your… Continued

Baltimore Sun 501 N. Calvert St., Baltimore, Md. 21202 410/332-6000 For this top market newspaper that reaches approximately 826,000 people in the Baltimore area, the reporters that cover healthcare topics prefer a bare-bones PR approach.… Continued

March 12-14 TIPAAA’s Third Annual Meeting: The IPA Entering the Next Milllenium. Orlando, Fla. 510/569-6561. March 15-19 American Association of Health Plans’s 1998 Marketing and Customer Service Conferences and Best Practices in Health Plan Marketing… Continued