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Recent PR account wins General Ambit Marketing Communications (Ft. Lauderdale) has been retained by Community Communications (Alabama) to handle PR for a new book called Broward County.Gateway to the World. Baileys Original Irish Cream Liqueur… Continued

PR PRO/Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong analytical… Continued

Celebrities work best in healthcare promotions when they have "personal life" experiences, bringing instant credibility to your message. But relying on big Hollywood names without determining the substance of what they bring to campaigns, usually… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

Hospital Appoints New ‘Chief Cuddler’ on Mother’s Day To mark the launch of its 1998-99 Maternity Education Program, St. Luke’s Hospital in San Francisco appointed a new "Chief Cuddler" on Mother’s Day. The Cuddlers Program… Continued

Agreements May Violate Anti-Kickback Laws Marketing and billing consultants who work with medical supplies should pay particular attention to a recent advisory opinion issued by the Office of the Inspector General (OIG) of the Department… Continued

The story about a cutting edge procedure called "delayed interval delivery," which allowed a mother to deliver twin boys 92 days apart, catapulted the Rockford Health System (RHS) into the national spotlight. The January 1997… Continued

Women Are Naturally Brand Advocates Women are more likely than men to act as brand advocates, reports a new study by The Intuition Group, the market research unit of the WPP Group, a full service… Continued

VNR Reaches More Than 100 Million Nationwide Getting the word out about Pfizer’s Viagra, the alleged wonder drug for impotence, didn’t require the usual media courting. Instead TV stations were as eager to get the… Continued

To get the biggest bang for your marketing buck, identify and invest in your most loyal customer groups. To clear up common misperceptions on healthcare loyalty, Sachs Group Director Anna Clark Nowak posed two questions… Continued