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The story about a cutting edge procedure called "delayed interval delivery," which allowed a mother to deliver twin boys 92 days apart, catapulted the Rockford Health System (RHS) into the national spotlight. The January 1997… Continued

Women Are Naturally Brand Advocates Women are more likely than men to act as brand advocates, reports a new study by The Intuition Group, the market research unit of the WPP Group, a full service… Continued

VNR Reaches More Than 100 Million Nationwide Getting the word out about Pfizer’s Viagra, the alleged wonder drug for impotence, didn’t require the usual media courting. Instead TV stations were as eager to get the… Continued

Image Patrol this week takes on the federal government. No, I’m not a Republican, or a resident of Montana. But I’m increasingly intrigued by the machinations of our federal government when it comes to communications.… Continued

When Chesebrough Ponds determined last year to inject new life into the tried-and-true but somewhat dusty Vaseline Petroleum Jelly brand, it chose a celebrity-themed PR campaign with a philanthropic twist. The Cairns & Associates campaign,… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

May 12-14: "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt Regency, Los Angeles, 212/420-1100; http://www.pmaalink.org. May 12-15: "New Media ’98: Canada’s Leading Multimedia Event," Multimedia Trade Shows Inc. & Karl Eichner &… Continued

PR NEWS is accepting letters to the editor. They can be mailed to: 1201 Seven Locks Road, Suite 300, Potomac, Md. 20854. They can be no longer than 500 words and will be edited for… Continued

On the Radar Screen Univ. of Md. To Abolish Undergrad PR Studies The University of Maryland College of Journalism has decided to eliminate its undergraduate PR course sequence and a groundswell of concern has erupted… Continued

Outside Magazine 400 Market St., Santa Fe, N.M. 87501; ph: 505/989-7100 Nature doesn’t need any PR help and apparently most of the editors at Outside magazine don’t need assistance from you pros as well. But… Continued