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PHOENIX – Health plans and providers that acknowledge women as healthcare gatekeepers will reach this increasingly attractive target. Market research continues to bear this out. Women make 70% to 90% of the healthcare decisions, according… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

Who: The Department of Veterans Affairs creates the largest VA regional healthcare system in the country, involving the West Los Angeles VA Medical Center and the Southern California System of Clinics. When: April 10 Total… Continued

Celebrities work best in healthcare promotions when they have "personal life" experiences, bringing instant credibility to your message. But relying on big Hollywood names without determining the substance of what they bring to campaigns, usually… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

May 12-14: "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt Regency, Los Angeles, 212/420-1100; http://www.pmaalink.org. May 12-15: "New Media ’98: Canada’s Leading Multimedia Event," Multimedia Trade Shows Inc. & Karl Eichner &… Continued

PR NEWS is accepting letters to the editor. They can be mailed to: 1201 Seven Locks Road, Suite 300, Potomac, Md. 20854. They can be no longer than 500 words and will be edited for… Continued

On the Radar Screen Univ. of Md. To Abolish Undergrad PR Studies The University of Maryland College of Journalism has decided to eliminate its undergraduate PR course sequence and a groundswell of concern has erupted… Continued

Outside Magazine 400 Market St., Santa Fe, N.M. 87501; ph: 505/989-7100 Nature doesn’t need any PR help and apparently most of the editors at Outside magazine don’t need assistance from you pros as well. But… Continued

To an outsider, change communications might appear to be another innocuous name that PR pros have assigned to the arduous task of guiding internal communications programs. But to companies it’s surfaced as part of the… Continued