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PALM SPRINGS, CALIF. – Departing employees who can lure clients away are a constant threat. Prevention tactics range from legal covenants to simply treating employees better, speakers said at PRSA’s Counselors Academy held here last… Continued

Unlike deep-pocketed companies such as Nordstrom [NOBE] or Spiegel [SPGLA], which rely on national promotions and large catalogs to build their brands, Milwaukee-based Zita, a $5-million-plus fashion retailer, had to find cost-effective and personalized communications… Continued

May 21, "The Summit on Associations and the Media," American Society of Association Executives," National Press Club, D.C., 202/626-2734. May 28, "Crisis Management and Communication," International Association of Business Communicators, Hotel Inter-Continental, Chicago, Ill., 800/776-4222;… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

On the Radar Screen: Food Lion Taps Cone For Cause-Related Marketing Food Lion, the North-Carolina grocery company that took on ABC’s "PrimeTime Live" and won $5.5 million, plans to promote its employees’ decade-long support of… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

<A Southern Living 2100 Lakeshore Drive, Birmingham, Ala. 35209-6721 ph: 205/877-6000 Editors at Southern Living, the genteel magazine that’s the South’s polished editorial pearl, aren’t hip on the phone pitch and were a little standoffish.… Continued

AWARD Malcolm Baldrige National Quality Award DEADLINE June 1 (applications are due) Winter 1999 (award ceremony) ENTRY FORM INFO National Insitute of Standards & Technology US Dept. of Commerce Administration Bldg, Room A537 Gaithersburg, MD… Continued

Two months after its FDA approval, Viagra’s media potency still is strong. So far, Pfizer, the company that manufactures Viagra, has fielded 1,000 calls from news organizations worldwide, ranging from scientific/medical journals to the general… Continued

Recent PR account wins General Ambit Marketing Communications (Ft. Lauderdale) has been retained by Community Communications (Alabama) to handle PR for a new book called Broward County.Gateway to the World. Baileys Original Irish Cream Liqueur… Continued