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To an outsider, change communications might appear to be another innocuous name that PR pros have assigned to the arduous task of guiding internal communications programs. But to companies it’s surfaced as part of the… Continued

Shandwick’s operations in the Americas named three key executive changes last week. The moves appear to be among the spin-off results of ambitious revamping efforts Shandwick (whose parent company is based in London) is pushing… Continued

May 5-6: "The 1998 Corporate Communications Conference," The Conference Board, The Waldorf-Astoria, New York, 212/339-0345; http://www.conference-board.org. May 5-7: "Premium Incentive Show," Promotion Marketing Association of America, Jacob Javits Convention Center, New York, 212/420-1100; http://www.pmaalink.org. May… Continued

Name Change Calls for PR’s Input Even More The renaissance of branding as a leading concern for marcom experts is underscored by a recent finding that 80 percent of companies have created a new name… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides the details on pitching an op-ed editor at key media outlets. Information is culled from "Op-Ed Biz," and is printed with permission from… Continued

WSJ Weekend Journal 200 Liberty Street New York, N.Y. 10281 ph: 212/416-2000 This just-launched section of The Wall Street Journal gives this conversative paper of record a new face. But its editors are still a… Continued

PR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued

We’re preparing our PR NEWS Guide To Media Relations Services. Whether you’re an SMT or VNR vendor or a crisis expert, here’s your chance to tell the world that you exist. To be listed for… Continued

Most analysts cultivate their own sources through individual contacts and won’t be swayed by an old-fashioned IR approach that focuses on placing positive stories in the mainstream press. The press and equity analysts have had… Continued

U S WEST is seeking experienced public relations professionals to fill multiple Media Relations positions at two high-growth U S WEST divisions in Denver, each with sales of more than $1 billion. In these positions,… Continued