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To an outsider, change communications might appear to be another innocuous name that PR pros have assigned to the arduous task of guiding internal communications programs. But to companies it’s surfaced as part of the… Continued

Shandwick’s operations in the Americas named three key executive changes last week. The moves appear to be among the spin-off results of ambitious revamping efforts Shandwick (whose parent company is based in London) is pushing… Continued

PR NEWS will begin running letters to the editor. Submissions will be edited for style, grammar and length and can be no longer than 500 words. The editors will select letters that are published. Send… Continued

We’re preparing our PR NEWS Guide To Media Relations Services. Whether you’re an SMT or VNR vendor or a crisis expert, here’s your chance to tell the world that you exist. To be listed for… Continued

Most analysts cultivate their own sources through individual contacts and won’t be swayed by an old-fashioned IR approach that focuses on placing positive stories in the mainstream press. The press and equity analysts have had… Continued

U S WEST is seeking experienced public relations professionals to fill multiple Media Relations positions at two high-growth U S WEST divisions in Denver, each with sales of more than $1 billion. In these positions,… Continued

Business Moves NetReflector, UK, hopes to make online market research easier through its InstantSurvey, an information collection engine that enables managers to design and conduct online surveys through Web browsers. Prices begin at $40. Market… Continued

PR professionals who are willing to roll the dice with startup clients seeking to establish a leading brand in the explosive Internet marketplace can reap exciting profits – financially and professionally. This philosophy made Melody… Continued

Health Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued

Imagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued