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Shandwick’s operations in the Americas named three key executive changes last week. The moves appear to be among the spin-off results of ambitious revamping efforts Shandwick (whose parent company is based in London) is pushing… Continued

Image Patrol this week takes on the federal government. No, I’m not a Republican, or a resident of Montana. But I’m increasingly intrigued by the machinations of our federal government when it comes to communications.… Continued

When Chesebrough Ponds determined last year to inject new life into the tried-and-true but somewhat dusty Vaseline Petroleum Jelly brand, it chose a celebrity-themed PR campaign with a philanthropic twist. The Cairns & Associates campaign,… Continued

Business Moves NetReflector, UK, hopes to make online market research easier through its InstantSurvey, an information collection engine that enables managers to design and conduct online surveys through Web browsers. Prices begin at $40. Market… Continued

PR professionals who are willing to roll the dice with startup clients seeking to establish a leading brand in the explosive Internet marketplace can reap exciting profits – financially and professionally. This philosophy made Melody… Continued

Health Care Facility Manipulates Home Page To Engage And Direct Users Inward Health care Web sites leave a lot to be desired. Users generally find a collection of digital soundbites that strike a less-than-flattering pose… Continued

Imagine exchanging insider information about your PR and marketing practices with your competitors – not your typical corporate benchmarking approach. But that’s what some forward-thinking communicators are doing in order to distinguish their services and… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued

May 5-6: "The 1998 Corporate Communications Conference," The Conference Board, The Waldorf-Astoria, New York, 212/339-0345; http://www.conference-board.org. May 5-7: "Premium Incentive Show," Promotion Marketing Association of America, Jacob Javits Convention Center, New York, 212/420-1100; http://www.pmaalink.org. May… Continued

Name Change Calls for PR’s Input Even More The renaissance of branding as a leading concern for marcom experts is underscored by a recent finding that 80 percent of companies have created a new name… Continued