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On the Radar Screen: Food Lion Taps Cone For Cause-Related Marketing Food Lion, the North-Carolina grocery company that took on ABC’s "PrimeTime Live" and won $5.5 million, plans to promote its employees’ decade-long support of… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

<A Southern Living 2100 Lakeshore Drive, Birmingham, Ala. 35209-6721 ph: 205/877-6000 Editors at Southern Living, the genteel magazine that’s the South’s polished editorial pearl, aren’t hip on the phone pitch and were a little standoffish.… Continued

To get the biggest bang for your marketing buck, identify and invest in your most loyal customer groups. To clear up common misperceptions on healthcare loyalty, Sachs Group Director Anna Clark Nowak posed two questions… Continued

PHOENIX – Health plans and providers that acknowledge women as healthcare gatekeepers will reach this increasingly attractive target. Market research continues to bear this out. Women make 70% to 90% of the healthcare decisions, according… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

Who: The Department of Veterans Affairs creates the largest VA regional healthcare system in the country, involving the West Los Angeles VA Medical Center and the Southern California System of Clinics. When: April 10 Total… Continued

Celebrities work best in healthcare promotions when they have "personal life" experiences, bringing instant credibility to your message. But relying on big Hollywood names without determining the substance of what they bring to campaigns, usually… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

Hospital Appoints New ‘Chief Cuddler’ on Mother’s Day To mark the launch of its 1998-99 Maternity Education Program, St. Luke’s Hospital in San Francisco appointed a new "Chief Cuddler" on Mother’s Day. The Cuddlers Program… Continued