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Unlike deep-pocketed companies such as Nordstrom [NOBE] or Spiegel [SPGLA], which rely on national promotions and large catalogs to build their brands, Milwaukee-based Zita, a $5-million-plus fashion retailer, had to find cost-effective and personalized communications… Continued

May 21, "The Summit on Associations and the Media," American Society of Association Executives," National Press Club, D.C., 202/626-2734. May 28, "Crisis Management and Communication," International Association of Business Communicators, Hotel Inter-Continental, Chicago, Ill., 800/776-4222;… Continued

Agreements May Violate Anti-Kickback Laws Marketing and billing consultants who work with medical supplies should pay particular attention to a recent advisory opinion issued by the Office of the Inspector General (OIG) of the Department… Continued

The story about a cutting edge procedure called "delayed interval delivery," which allowed a mother to deliver twin boys 92 days apart, catapulted the Rockford Health System (RHS) into the national spotlight. The January 1997… Continued

Women Are Naturally Brand Advocates Women are more likely than men to act as brand advocates, reports a new study by The Intuition Group, the market research unit of the WPP Group, a full service… Continued

VNR Reaches More Than 100 Million Nationwide Getting the word out about Pfizer’s Viagra, the alleged wonder drug for impotence, didn’t require the usual media courting. Instead TV stations were as eager to get the… Continued

To get the biggest bang for your marketing buck, identify and invest in your most loyal customer groups. To clear up common misperceptions on healthcare loyalty, Sachs Group Director Anna Clark Nowak posed two questions… Continued

PHOENIX – Health plans and providers that acknowledge women as healthcare gatekeepers will reach this increasingly attractive target. Market research continues to bear this out. Women make 70% to 90% of the healthcare decisions, according… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

Who: The Department of Veterans Affairs creates the largest VA regional healthcare system in the country, involving the West Los Angeles VA Medical Center and the Southern California System of Clinics. When: April 10 Total… Continued