General
Ambit Marketing Communications (Ft. Lauderdale) has been retained by Community Communications (Alabama) to handle PR for a new book called Broward County.Gateway to the World.
Baileys Original Irish Cream Liqueur (Fort Lee, N.J.) has named Cairns & Associates (NYC) as agency of record.
Carl Thompson Associates will oversee national IR programs for The Dwyer Group Inc. (Waco, Texas); and will design the 1997 annual report for The Golden Eagle Group, Inc. (Houston, Texas) and Petroglyph Energy, Inc. (Hutchinson, Kan.).
Enamelon, Inc. (New Jersey) has selected Phyllis Klein and Associates, Inc. (Beverly Hills, Calif.) for a national consumer media relations campaign to launch the company's new toothpaste.
The Flowers Group (San Diego) will handle PR for ACS Systems (Santa Ana, Calif.).
HJK&A Entertainment (Washington, D.C.) will handle PR and advertising for Capital Restaurant Concepts (Washington, D.C.) and will be its first agency of record.
Kelley Habib John Integrated Marketing (Boston) has entered the retail market with three new accounts: Colman Natural Beef (Denver), Stannah Stairlifts (UK), and SRW, Inc. (Pembroke, Mass.).
Mackie's World (Michigan) named Sefton Associates Inc. (Grand Rapids, Mich.) agency of record for America's First Mall for Children.
Ogilvy PR Worldwide/NY assumes PR for The Perrier Group (Greenwich, Conn.).
Piper Jaffray Inc. has appointed The Montgomery Group (San Francisco, Calif.) as agency for its northern California offices.
Shandwick International (Boston) will handle PR for Gillette Company's International Group's sponsorship of World Cup '98.
Stoorza, Ziegaus & Metzger, Inc. (San Diego) will handle PR for The Carlyle Collection (San Diego).
Nonprofits
Avon Products, Inc. retained The Sherry Group (Parsippany, N.J.) to handle PR for the company's 1998 Global Woman's Running Program.
The Berline Group (Bloomfield Hills, Mich.) becomes agency of record for The Make-A-Wish Foundation of Michigan.
Cellular Telecommunications Industry Association retains Witeck-Combs Communications (Washington, D.C).
Eric Mower and Associates (Syracuse, N.Y.) will develop a fully integrated marketing communications plan for Wells College.
The Headline Group (Atlanta) will handle PR for Stone Mountain Park (Missouri).
Jackson Spalding Ledlie (Atlanta) will handle PR for American Sudden Infant Death Syndrome Institute (Atlanta).
Matrix Partners (Chicago) will handle promotions for the International Inline Skating Association.
Mitzs & Hoke (Avon, Conn.) becomes agency of record for Connecticut State Dept. of Education's School-to Career initiative.
Sawchuck, Brown Associates (Albany) has added to its client roster: The Albany Airport, Sullivan County Visitors Association, and The State University College at Oneonta.
Selz/Seabolt Communications (Chicago) will handle PR and advertising for the American Crafts Council.
Spring, O'Brien & Company (New York) will do PR for Greek National Tourist Organization.
Warchawski PR will handle PR for National Jewish Outreach Program (New York City), Azman Eye Care Specialists (Baltimore), Synergn A.G.(Switzerland).
Z Communications (Arlington, Va.) has been awarded a 3-yr. contract by the United States Postal Service to handle PR for "Celebrate the Century" campaign.
Technology/Online
Alexander Communcations becomes agency of record for Ascend Communications.
The Blaze Company (Venice, Calf.) will handle marcom efforts for Fine Art Dealers Association's Los Angeles Art Show.
The Benjamin Group (Calif.) becomes agency of record for Eidos Technologies of Wimbledon, London (UK).
Corbett Associates (Floral Park, N.Y.) has been retained by National Network of Accountants (Woodbury, N.Y.).
Commerx Inc. (Chicago) has named The Lauerer Markin Group (Ohio) as its strategic marketing communications partner.
CONE Interactive (N.Y.) will handle online and/or off-line campaigns for Dunkin' Donuts, Tripod and Information Please.
The Spicer Driveshaft Division of Dana Corporation (Toledo) has retained The James J. Roop Company (Cleveland) for marketing support and trade media relations.
Donovan Group (Holliston, Mass.) becomes agency of record for Computer People Inc., an information technology professional services company.
Greenlight (Newport Beach, Calif.) will handle PR, advertising for Circuit Image Systems of Orange, Calif.
The Horn Group, Inc. (Braintree, Mass.) will handle PR for Cambridge Technology Partners Inc. and becomes agency of record for Kenan Systems Corp.
Jackson Spalding Ledlie (Atlanta) will handle PR for BASF Corp. (Charlotte).
Karakas VanSickle Ouellette Advertising and PR (Oregon) will manage PR for Vivid Semiconductor Inc. (Arizona).
Kratz & Co. will handle the national PR campaign for Sprint PCS.
Kupper Parker Communications (St. Louis) will handle marcom for Electrical Apparatus Service Association.
A. Lavin Communications (N.Y.) will handle PR for ecommerce firm Momentum Systems (Moorestown, N.J.).
Levin PR & Marketing Inc. (White Plains, N.Y.) will handle PR for Pericom Software, Inc. and Synthetic Intelligence.
The McRae Agency (San Diego) will handle PR for San Diego region of Nextel Communication.
Metzger Associates (Boulder, Colo.) will handle national media relations services for Exabyte Corp.
Politis Communications (Utah) will handle PR, marketing for Digital Signature Trust Company.
Rogers Communications, Inc. (Wakefield, Mass) has added to its client roster: CODA, Hardball Software, I-STAT Corp., OBOS Inc. and vibrint Technologies, Inc.
The Rowland Co. (N.Y.) will handle marcom for UniStar Entertainment, Inc. (Conn.) and PR for Telrad Telecommunications (Woodbury, N.Y.)
Schwartz Communications, Inc. will handle PR for CiMatrix (Mass.), Digital Lava Inc.(L.A.), NaviSite Internet Services (Mass), NetCore Systems, Inc. (Mass.), NetPhone, Inc. (Mass.), Quintus Corporation (Calif.) Sapient Health Network (Ore.) and Trend Micro, Inc. (Calif.).
STG Marketing Communications, Inc. (Virginia) is agency of record for TechCapital (Washington).
Sullivan Higdon & Sink (Kansas) becomes agency of record for AVSCAT (North Carolina).
Walt & Company Communications, Inc. (Santa Clara, Calif.) has added two new clients: Epson Electronics America, Inc. (El Segundo) and TakeFive Software (Cupertino).
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