Subscription Content

3535 S. Higuera Street, San Luis Obispo, Calif. 93401 Editors at Senior Magazine are extremely approachable as long as you’ve got compelling senior-related health information that will appeal to its mature readers who are proactive… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

$4 Billion Strategic Partnership Involves Exclusive Contracting Kaiser Permanente, the nation’s largest non-profit healthcare plan and Bergen Brunswig, a healthcare supply channel management company, entered into a $4 billion, five-year prime vendor contract last week.… Continued

Physician Relations, Part 1 of 2 Given the expanding consumer interest in a wide range of health news, being proactive about pitching creative news stories using physicians is a PR must. According to a survey… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

To take the management headache out of the "dreaded pen-and-paper employee review process," two new Web-based software applications are making it easier to develop, improve and evaluate employee performance. Performance Now software, developed by KnowledgePoint… Continued

American Banker One State Street Plaza, New York, N.Y. 10004; ph: 212/803-8200 Editors at American Banker ask that PR practitioners study the daily’s masthead before making a pitch. The paper covers the banking industry from… Continued

Premature Press Leads to Embarrassment It was a great idea, just what Figel Inc. was looking for in order to promote their client, Closer Look Creative Inc, a marketing communications and web development firm. Working… Continued

That many high-level executives actually fear the internal and external courts of public opinion opens a window of opportunity for PR practitioners to help their CEO improve his image and, in turn, make communications an… Continued

Read about great campaigns, foot-in-the-mouth PR situations, ugly corporate maneuvers and more in PR NEWS’s latest report, "PR: The Good, The Bad and the Ugly." (Your company and client may even be featured in this… Continued