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International Execs Say Market Research is Weakest Link Market research in the technology corridor should be a key concern for executives, according to a new report, "High Technology: The 1998 Vision in Manufacturing." Market research… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

P.O. Box 3309 Englewood, Colo. 80155-3309 ph: 800/525-7002 Nearly 26 million Americans watch the wide span of cable programs on Knowledge TV, a cable network owned by Jones International, of Englewood, Colo. It continues to… Continued

When American Honda Motor Co. fired its PR agency of 15 years because of a conflict of interest and recently hired two PR firms to fill the void, the move represented a first-ever PR model… Continued

$4 Billion Strategic Partnership Involves Exclusive Contracting Kaiser Permanente, the nation’s largest non-profit healthcare plan and Bergen Brunswig, a healthcare supply channel management company, entered into a $4 billion, five-year prime vendor contract last week.… Continued

Physician Relations, Part 1 of 2 Given the expanding consumer interest in a wide range of health news, being proactive about pitching creative news stories using physicians is a PR must. According to a survey… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued

To take the management headache out of the "dreaded pen-and-paper employee review process," two new Web-based software applications are making it easier to develop, improve and evaluate employee performance. Performance Now software, developed by KnowledgePoint… Continued

To address any or all of the three major challenges facing today’s healthcare organizations – cost efficiencies, improved outcomes and patient satisfaction – executives should enlist the active participation and support of the organization’s physicians.… Continued

Outreach Program Arms Women with Less Invasive Option A unique collaboration that empowers women with information on a viable alternative to hysterectomy, is bolstering the leadership position of the largest woman’s specialty hospital in Texas.… Continued