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Communication professionals rarely have the time to keep up with the constant flow of academic literature. This column helps bridge the gap between communication theory and communication practice. Drawing from fields such as organizational communication,… Continued

Passing up an exclusive TV sponsorship package opened promotional doors for The Susan G. Komen Foundation’s Race For The Cure breast cancer campaign in Houston and led to a 26 percent jump in race participation.… Continued

June 9 – "Leadership Series: Trends in New Media," New York Women in Communications Inc. (NYWICI), New York, 212/661-4737. June 9-11 – "Basics of Promotion Marketing Seminar," Promotion Marketing Association of America, Hyatt on Printers… Continued

Industry communicators are re-thinking ER guidelines after a teenage boy died last week just steps away from a Chicago hospital. Hospital policy prevented ER workers from leaving the premises to treat the shooting victim. Chicago-based… Continued

Congress Is Last Resort WASHINGTON, D.C. – Americans are willing to pay the price for better healthcare -as much as $200 more a year, according to a recent nationwide poll conducted by Luntz Research, a… Continued

3535 S. Higuera Street, San Luis Obispo, Calif. 93401 Editors at Senior Magazine are extremely approachable as long as you’ve got compelling senior-related health information that will appeal to its mature readers who are proactive… Continued

June 1-3: Medical Marketing Association’s National Conference, (Announcing In-Awe Awards). Seattle. 415/764-4807. June 7-9: Alliance for Healthcare Strategy And Marketing’s Building & Enhancing The Customer Relation. Seattle. 312/704-9700. June 7-10: Healthcare Convention & Exhibits Association’s… Continued

$4 Billion Strategic Partnership Involves Exclusive Contracting Kaiser Permanente, the nation’s largest non-profit healthcare plan and Bergen Brunswig, a healthcare supply channel management company, entered into a $4 billion, five-year prime vendor contract last week.… Continued

Physician Relations, Part 1 of 2 Given the expanding consumer interest in a wide range of health news, being proactive about pitching creative news stories using physicians is a PR must. According to a survey… Continued

Fleishman-Hillard, Inc., an international communications firm, is seeking a healthcare public relations professional with 1-2 years agency/corporate experience, to be located in St. Louis Mo. The qualified candidate must have solid writing background with strong… Continued