3535 S. Higuera Street, San Luis Obispo, Calif. 93401
Editors at Senior Magazine are extremely approachable as long as you've got compelling senior-related health information that will appeal to its mature readers who are proactive about health and fitness.This monthly magazine reaches more than 247,000 50+ readers in the central California region and covers a full gamut of lifestyle and health issues from exercise and nutrition to pharmaceutical advice and preventive tips.
The central editorial contact is Ann Stubbs, her deadlines are typically around the 24th of each month. Right now she is gearing up for the July issue.
Sections: General Health/Short Reads
Health coverage in Senior Magazine focuses on informational articles that point its readers in the right direction in the areas of breakthrough medical treatments, nutrition, pharmaceuticals, preventive care and Web sites. The key senior-oriented medical conditions editors cover are prostate cancer, skin cancer, osteoporosis, mental health and diabetes.
Editors: Medical/Health Editor, Ann Stubbs, Phone: 818/544-8711, Fax: 818/544-8450
Days to contact/ days to avoid: Weekdays are fine, Ann is most available in the afternoons.
Methods: Faxes and snail mail are the best ways to pitch stories. Use the phone only after you've sent information. Although Ann is accommodating, she prefers to initiate follow-up with PR professionals. She stresses that if she's interested she will let you know, if not, she doesn't have time to call.
Hot buttons: In addition to accepting press releases, Ann also is interested in receiving articles from healthcare organizations particularly on innovative medical treatments, senior-focused studies, new healthcare centers in the area, etc. Providing the "human angle" through senior profiles also is key, especially for conditions like stroke, cancer and alternative care. For health issues, Ann follows a standard industry calendar that highlights the "medical condition" of the month. Although Ann has high regard for most of the PR professionals she works with, her biggest pet peeve is PR folks who speed through their phone numbers when leaving voice mail messages.
Editorial Contacts at Senior Magazine, 805/544-8711:
- Publisher, Advertising Sales Director, Gary D. Suggs
- Managing Editor, George Brand
- Medical/Health Editor, Anne Stubbs