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The $1.2 billion sale of 22 Columbia/HCA hospitals to a consortium of non-profit entities last month brought on a wave of local uncertainty on what the new hospitals’ status will be to the communities involved.… Continued

Virginia’s Department of Health is being accused by two state television stations of trying to secure more bang for its advertising buck with guaranteed news coverage of its abstinence campaign. Marketing officials blasted the campaign… Continued

Who: United Healthcare Corp. (Minneapolis) to acquire Humana, Inc. (Louisville, Ky.). When: Proposed acquisition was announced May 28. The $5.5 billion transaction requires shareholder and regulatory approval and is expected to close in the third… Continued

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

166 Madison Avenue, 4th Floor Newsroom, New York, NY 10016-5432 Founded in 1966, Black Radio Network is one of the oldest and largest minority oriented radio networks, broadcasting to 168 stations nationwide. The network covers… Continued

A growing breed of PR executives are giving large PR houses a run for the money because clients are hiring smaller firms for their experience, not for their prestigious brand names. The idea of a… Continued

The likelihood that your company won’t be touched by today’s frenetic business climate is probably close to nil. But a strong communications plan based on managing brand reputation can be an insurance policy in the… Continued

On the Radar Screen PR Agency Missteps On Size of E3 If you need help with your taxes, don’t call on Bender, Goldman & Helper. In its June 1 press release on the Electronic Entertainment… Continued

New Hires The Aker Partners names Gregory Howard as associate partner to its Washington D.C.,-based office; he was a publicist at Fenton Communications. Allied Domecq, Southfield, Mich., names Earnestine Perry corporate communications director for Allied… Continued

When Microsoft Corp. [MSFT] approached Shandwick/New York in November 1996 to promote its new "Barney ActiMates" interactive toy, the firm faced an equal number of possibilities and challenges. While Shandwick had the leverage of promoting… Continued