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Media Insight: Black Radio Network

June 8th, 1998 by

166 Madison Avenue, 4th Floor Newsroom, New York, NY 10016-5432 Founded in 1966, Black Radio Network is one of the oldest and largest minority oriented radio networks, broadcasting to 168 stations nationwide. The network covers… Continued

High-Profile Clients Turn To Smaller Agencies, Not Big Names

June 8th, 1998 by

A growing breed of PR executives are giving large PR houses a run for the money because clients are hiring smaller firms for their experience, not for their prestigious brand names. The idea of a… Continued

Leveraging Your Brand to Guarantee A Place in Tomorrow’s Business World

June 8th, 1998 by

The likelihood that your company won’t be touched by today’s frenetic business climate is probably close to nil. But a strong communications plan based on managing brand reputation can be an insurance policy in the… Continued

Market Trends

June 1st, 1998 by

International Execs Say Market Research is Weakest Link Market research in the technology corridor should be a key concern for executives, according to a new report, "High Technology: The 1998 Vision in Manufacturing." Market research… Continued

Op-Ed Alert

June 1st, 1998 by

In addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued

Media Insight – Knowledge TV

June 1st, 1998 by

P.O. Box 3309 Englewood, Colo. 80155-3309 ph: 800/525-7002 Nearly 26 million Americans watch the wide span of cable programs on Knowledge TV, a cable network owned by Jones International, of Englewood, Colo. It continues to… Continued

Using Partnerships to Cinch the Value-Added Component

June 1st, 1998 by

When American Honda Motor Co. fired its PR agency of 15 years because of a conflict of interest and recently hired two PR firms to fill the void, the move represented a first-ever PR model… Continued

JobTracker

June 1st, 1998 by

Don’t forget that you may place a Job Tracker ad ($100, prepaid/$75 per listing in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News), contact Robert… Continued

Award Alert

June 1st, 1998 by

Award: AV Video and Multimedia Producer Top 100 Deadline: July 1 (applications are due) Dec. 7 (awards presented at ceremony at San Francisco Museum of Modern Art) Entry form INFO: AV Video and Multimedia Producer… Continued

In M&As, Agencies Merging Talents, Acquiring New Niches

June 1st, 1998 by

In PR, the merger and acquisition climate has given way to a new species of deals built on shared values and people – not just the promise of a bottom-line facelift. "PR firms are service… Continued