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Successfully working your way through the managed care maze as a marketer or PR professional demands seizing non-traditional opportunities in areas like benchmarking, managed care contracting and marketing to employer groups. The bottom line to… Continued

June 25–26 IBC’s Advanced Strategies for Marketing Pharmaceuticals over the Internet conference. Washington, D.C. 508/481-6400. July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800 August 29-September… Continued

New Software Forecasts Healthcare Trends Forecasting geographic healthcare usage trends is challenging for industry marketers who need to make savvy strategic planning decisions. Avenir, a new software program launched by Healthdemographics, tackles this challenge by… Continued

Among the escalating changes brought on by managed care, one of the most significant for healthcare marketers is reaching the relatively new audience of large employee or association groups. These organization are are hard-pressed to… Continued

Customer loyalty and member services top the list of what determines a health plan’s long-term viability, according to the Sachs Group, which recently named 11 health plans to its 1998 Sachs Honor Roll list. The… Continued

As hospitals try to tap into the multi-billion dollar managed care revenue stream, provider marketing must expand to include managed care contracting responsibilities. Nancy Hess, manager of healthcare consulting at Altschuler, Melvoin and Glasser (AM&G)… Continued

The competitive pressures of managed care are adding one more compelling reason for hospitals to benchmark. Surprisingly, however, marketers are not as involved in this competitive-intelligence-gathering process as they should be. Marketers often are the… Continued

Three Forces Expected to Drive Physician Consolidations In spite of the industry’s merger fever, independent physician practices are holding back on partnering with managed care organizations, according to a recent investment study by Hambrecht &… Continued

The National Center for Health Statistics indicates that the size of a company can determine the type of healthcare provided to employees. More findings can be seen on the NCHS home page at http://www.cdc.gov.nchswww/. Larger… Continued

Lorraine Thelian, senior partner and director of the Washington, D.C., office of Ketchum Public Relations, has been recognized for helping grow Ketchum’s revenues in the D.C. office to a projected $16 million in 1998 from… Continued