Weber PR Worldwide, the firm that has bounded on the scene with a slew of acquisitions and alliances since it was acquired by McCann-Erickson in 1996, is in discussions to acquire Shandwick, PR NEWS has… Continued
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JobTracker
July 6th, 1998 by PRNEWSYou may place a Job Tracker ad ($100, prepaid/$75 per listing) in PR NEWS as well as sister publications Healthcare PR & Marketing News and Interactive PR & Marketing News. Contact Robert Gaither at 301/340-7778,… Continued
PR Adds Needed Forecasting To Product Roll-Out Business Plans
July 6th, 1998 by PRNEWSCommunications for Windows ’98, Apple’s Imac Control the Hype In the din of technology product roll-outs, advertising no longer provides the foremost sales fuel. PR has become a needed publicity generator and customer motivator. Technology… Continued
Employee Relations Programs Achieve High Loyalty Marks
June 29th, 1998 by PRNEWSGood PR help is hard to find and keep. Competitive compensation packages alone won’t cut it any more but innovative employee relations programs are a step in the right direction. For KVO, which boasts an… Continued
Market Trends
June 29th, 1998 by PRNEWSEmployee Communications: Survey Shows Workers Doubt Corporate Ethics Despite all the attention to ethics in this decade, a new study shows that American employees don’t put much stock in their employers’ business mores. And with… Continued
Op-Ed Alert
June 29th, 1998 by PRNEWSIn addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued
Media Insight: Glamour
June 29th, 1998 by PRNEWS350 Madison Ave, 11th Floor, New York, NY 10017-3704 Glamour’s realistic coverage of the fashion world gives it the reputation as an advocate for women of any size, shape or style. "We want women to… Continued