Good PR help is hard to find and keep. Competitive compensation packages alone won’t cut it any more but innovative employee relations programs are a step in the right direction. For KVO, which boasts an… Continued
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Market Trends
June 29th, 1998 by PRNEWSEmployee Communications: Survey Shows Workers Doubt Corporate Ethics Despite all the attention to ethics in this decade, a new study shows that American employees don’t put much stock in their employers’ business mores. And with… Continued
Op-Ed Alert
June 29th, 1998 by PRNEWSIn addition to our weekly Media Insight feature, PR NEWS now provides you with the details on pitching an op-ed editor at key media outlets in every issue. Information is culled from "Op-Ed Biz," and… Continued
Media Insight: Glamour
June 29th, 1998 by PRNEWS350 Madison Ave, 11th Floor, New York, NY 10017-3704 Glamour’s realistic coverage of the fashion world gives it the reputation as an advocate for women of any size, shape or style. "We want women to… Continued
11-Year-Old Train Fire Case Signals Need for PR Crisis Management
June 29th, 1998 by PRNEWSA lawsuit that has lingered since 1987 over the evacuation of a New Orleans neighborhood after a tank car caught fire in a nearby train storage terminal underscores the long-term effect of a crisis and… Continued
MS&L Shakes Up Hill With PR Campaign
June 29th, 1998 by PRNEWSIn an effort to unveil its new look, Manning, Selvage & Lee launched a campaign sending thin, red boxes to about 3,000 public relations and media relations firms or agencies, creating a mysterious roll-out campaign… Continued
Mark Your Calendar
June 25th, 1998 by PRNEWSJune 25–26 IBC’s Advanced Strategies for Marketing Pharmaceuticals over the Internet conference. Washington, D.C. 508/481-6400. July 23-24 Strategic Research Institute’s "Competitive Positioning of Hospitals and Health Systems in Today’s Evolving Market." Chicago. 212/302-1800 August 29-September… Continued
Managed Care Hot Tools
June 25th, 1998 by PRNEWSNew Software Forecasts Healthcare Trends Forecasting geographic healthcare usage trends is challenging for industry marketers who need to make savvy strategic planning decisions. Avenir, a new software program launched by Healthdemographics, tackles this challenge by… Continued