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JobTracker

June 22nd, 1998 by

Financial Services Corporate Communications/GREENE PERSONNEL CONSULTANTS PR Specialist – financial trade press experience – $55k Promotional writer – knowledge of insurance industry – $55k Graphic designer – computer graphics/Web graphics – $50k Production director -… Continued

Industry News

June 22nd, 1998 by

Media Relations Brill: Publishing Guru Or PR Genius? The launch of Brill’s Content is getting attention from all kinds of media outlets by nature and by design. Dow Jones Interactive, First Day, Newsweek, The New… Continued

PR Compensation Jumps 7% Over Last Year

June 22nd, 1998 by

Growth Tied to Better Benefits, Restructuring Results of the PR NEWS 1998 Salary Survey showing that compensation in the communications profession grew about 7 percent over last year is evidence of a PR bull market.… Continued

On The Pulse: Trends & Surveys In the Healthcare Industry

June 11th, 1998 by

Hospitals Behind The Year 2000 Eight Ball Hospitals have not yet resolved the myriad of issues involving Year 2000 communications problems, according to a new study by information technology firm Gordon & Glickson in Chicago.… Continued

Columbia/HCA’s Non-Profit Transition Not Necessarily Welcome News

June 11th, 1998 by

The $1.2 billion sale of 22 Columbia/HCA hospitals to a consortium of non-profit entities last month brought on a wave of local uncertainty on what the new hospitals’ status will be to the communities involved.… Continued

Campaign Accused of Going To Highest News Bidder

June 11th, 1998 by

Virginia’s Department of Health is being accused by two state television stations of trying to secure more bang for its advertising buck with guaranteed news coverage of its abstinence campaign. Marketing officials blasted the campaign… Continued

M&A WatchAn Eye On The Changing Healthcare Climate for the Communicator

June 11th, 1998 by

Who: United Healthcare Corp. (Minneapolis) to acquire Humana, Inc. (Louisville, Ky.). When: Proposed acquisition was announced May 28. The $5.5 billion transaction requires shareholder and regulatory approval and is expected to close in the third… Continued

HPRMN JobTracker

June 11th, 1998 by

Institute for Healthcare Improvement Marketing Director for Boston-based, not-for-profit organization. Strong background in direct marketing, planning, research, pricing, advertising and media relations. Requires writing and communications skills. Must have 5+ years management experience. Position will… Continued

Making Creative PR Efforts Work If Advertising Commitment Is Expected

June 11th, 1998 by

In spite of increased health news opportunities, some PR professionals are slamming into editorial coverage barriers when they can’t produce "value added" marketing incentives for some news outlets. This situation tends to be most prevalent… Continued

Mark Your Calendar

June 11th, 1998 by

June 14-17: American Association of Health Plans’ National Conference. Boston. 202/778-3269. June 17-18: Strategic Research Institute’s Direct-to-Consumer Marketing. New York. 800/599-4950. June 23-24: Quality Alert Institute’s "Using the Balanced Scorecard to Measure Corporate Performance" conference.… Continued