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PR pros know that having a Crisis Communications Plan (CCP) is critical. The more difficult task is keeping the plan’s steps top-of-mind for rapid recall when you need them. Chances are your CCP is sitting on a shelf somewhere. This article provides a handy checklist of CCP steps as well as a step-by-step approach to handling crisis communications in a way that will be easy for staff to remember.

What are the best ways to get buy-in on social media from the C-suite? The Conference Board’s senior researcher Alexander Parkinson shares what he found as he conducted research for a recent report on the subject.

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we feature stories about another Steve Harvey PR miscue, United Airlines’ new communications chief, an unintended event that marred what should have been a week of recovery for Uber and a very nice gesture via Instagram from Chef Jamie Oliver for those who lost their homes in London’s Grenfell Tower fire.

And you thought Twitter was the text-heavy, nerdy, wonky channel to exchange news and views. Perhaps. Yet Shareablee data, provided exclusively to PR News, shows video is making large inroads on the platform, even in the supposedly less-than-visual B2B space.

Our weekly roundup of news, trends and personnel moves in communications and PR. This week we feature stories about the comings and (mostly) goings at Uber, the “paltry” profits that PR firms earned in 2016 and the start of a practice combining athletes, PR and healthcare. In personnel moves Weber Shandwick has a new chief of its global affairs practice and rbb has a new EVP for global and emerging markets, healthcare.

When people came up for air last week long enough to discuss something other than the tribulations of Misters Comey and Trump, a few of them spoke about Apple’s new HomePod. That was our cue to ask communicators if their brands are invested in voice activation. We also wondered if it’s time for communicators to begin making significant investments in voice activation.

As PRSA celebrates its 70th anniversary, the group’s chair, Jane Dvorak, looks back at the group’s early days and where it is today. After examining several reports and polls, her surprising conclusion is that the more things change in PR, the more some things, or skills, remain constant.

Our weekly roundup of trends, stories and personnel moves in PR & communications. This week we look at stories about Mr. Met, Walkers Crisps, United Airlines and British Airways. Personnel items include a huge move for Starbucks chief communicator Corey duBrowa and an award for Johna Burke.

Social media can be a blessing and a curse. While it provides an information dissemination platform that an organization can use to communicate with its stakeholders during a crisis, the fact that anyone with access to the Internet or social media can broadcast information about the crisis and an organization’s actions or inactions can result in the dissemination of misleading information. This article provides guidance for using social media in a crisis environment.

Admit it, just the thought of giving a speech makes your stomach turn just a bit. This article will help you get over that fear with four tips for crafting and presenting a speech in front of a crowd or a talk to your staff. In both situations it’s best to prepare far ahead and have goals that you wish to accomplish.