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Our regular data feature this week looks at the influencers in beauty and fashion whose April 2017 posts attained the most consumer engagement. Shareablee provided the data exclusively to PR News. In beauty, which is far larger a category for social than fashion, the Kardashian family dominates, with Kylie Jenner offering an Instagram post that received more than 3 million likes.

A pair of Brits, chef Jamie Oliver and filmmaker Louis Cole, were the top influencers in food and travel, respectively during the month of April, according to data provided exclusively to PR News Pro by Shareablee. The rankings were compiled looking at social media shares, retweets, comments and likes. Interestingly, Oliver’s top post lacked any mention of food.

A step-by-step approach for communicators to use when setting up a program to train sales personnel to use social media for selling. Since social selling sits at the intersection of marketing communications and sales, putting such a program in place is a great opportunity for communicators to drive social selling adoption and help close the gap between sales and marketing. Another benefit for communicators is that social selling lets them directly measure their influence on business results, sales and bottom-line revenue.

Our weekly roundup of news, trends and personnel moves in PR and communications. This week we features stories about British Airways weekend crisis, a fond farewell to Ketchum’s David Rockland, notes about expansion and a slew of personnel moves, including a White House ouster and Staples naming Michelle Bottomley as its CMO.

Similar to one of the themes running through the recent, sold-out Social Shake-Up Show, an idea at the heart of the Conference Board’s new study is that some members of the C-Suite continue to doubt the importance of social media as a valuable business tool. The culprits most often reside in the C-Suites of B2B brands, says the report, made available early and exclusively to PR News Pro. One solution is emphasize the positive attributes of social in business terms, the study says.

The recent rise in popularity of live video has many brand marketing plans in a bit of a tailspin—if you’re not leading in the space and killing it, you’re falling behind and struggling to stay relevant

In part, pitching the media is a confidence game. For that reason and several others, it’s critical to keep your confidence level high when pitching, pitching guru Michael Smart argues. While Smart understands why journalists blast PR pros at online sites, he urges pitchers avoid those sites lest they lose their confidence and abandon techniques that have worked and will continue to be successful.

Our weekly roundup of news, trends and personnel moves in PR and communications. This week AMEC vows to put AVEs to rest for good, President Trump mulls killing the daily White House briefing, PRGN adds to its roster of agency members and WE founds the PLUS Network.

Instagram video has become useful and powerful content for strategic communicators. In much the same way as photos, Instagram users can like, share and comment on videos. For clients and organizations new to Instagram, the likes, shares and comments can give a marketing and PR team data about how a client’s or organization’s content is performing. Plus, these simple metrics can provide insight into what could be done to improve them.

In our regular feature about trends in PR and communications, Scott Sleek of the Association for Psychological Science discusses the changes his organization made at its web site when it determined the social media market had shifted.