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With all the good that comes from social media, there also are negatives. One is that employees can criticize their company online and make life even more anxious for communicators. The Toronto Transit Commission (TTC) encountered such an instance a few months ago when it introduced random drug and alcohol testing of employees. An outcry went up in some quarters over this policy. Here’s how TTC handled the situation.

Our look at influencers, courtesy of data from Shareablee, provided to us exclusively, shows food influencers had a fantastic June. Food was up 5% despite offering 4% fewer pieces of content month over month. Travel influencers were not as fortunate, with all 5 leaders on our list falling in terms of consumer engagement, month over month.

The chief spokesperson for Cox Enterprises discusses how to make certain your CSR effort will resonate with the most importance stakeholders of all: the volunteers involved in the CSR and your audience. Remember, CSR is largely about causes or the good people doing volunteer work, not your brand.

Despite what you might think, there were other things going on in the world recently besides the resignation of Anthony Scaramucci as White House communications chief. An example of this was a deal in the social listening space. That got us to thinking about the various ways social listening can help brands, beyond crisis communication and customer service.

A weekly roundup of news stories, trends and personnel moves in PR and marketing.This week stories feature Anthony Scaramucci’s quick departure and HBO’s Confederate issue. Personnel moves include appointments and promotions at APCO Worldwide.

Everywhere we look we hear about influencers. YouTubers, Instagrammers, bloggers and more are building online communities. Working with influencers is not as simple as merely finding someone to write about your brand, however. In this article we provide tips to help you find influencers who will be the right fit for your brand.

Dealing effectively with the news media always was a core PR skill. It’s been temporarily overshadowed as social media rises to one of PR’s top priorities. In fact social and traditional PR can and should work together. This article demonstrates how to use elements of both to gain media coverage.

Our weekly look at trends and personnel announcements in PR and marketing. This week’s stories include one about National Geographic Wild’s hilarious PR campaign for SharkFest. We also look at the Delta Airlines-Anne Coulter incident as well as Reebok’s reaction to President Trump’s remarks about the first lady of France.

Greg Kunkel, a communicator at the NW Pacific Laboratory, provides a step-by-step look at how PR can use Google Analytics to its advantage. Along the way you’ll learn about how UTM codes can help and why you need to learn about acquisition tabs if you don’t already.

Oracle’s global director of social media Steve Moskovitz goes into depth about how the brand organizes and measures social media. He argues B2B brands continue to put too much emphasis on numbers of followers and likes. In addition, brands miss the point of social when they push sales as opposed to providing informative content for audience members.