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Brands Urged to Make Operational Changes That Lower Risk Before an Issue Becomes a Crisis

May 1st, 2019 by

Our regular Stealable Slide feature looks at a slide Kevin Elliott of Hill + Knowlton Strategies presented during PRNEWS’ Crisis Management Summit in Miami Beach last March. Interestingly, Elliott says the key lesson the slide illustrates is not seen on the slide itself.

Proud To Be in PR: The Story of Denny Griswold, Founder of PRNEWS

April 1st, 2019 by

As part of PRNEWS’ 75th anniversary this year, we depart from our normal fare of tips, tactics and strategies and offer a look at the life and times of the founder of this publication, Denny Griswold.

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Takeaways from the Measurement Roundtable, Crisis Tips and a Different Look at SEO

April 1st, 2019 by

In each edition of PRNEWS we highlight takeaways from select articles as well as important notes for subscribers and additions to the PR News Subscriber Resources Center. This month we have takeaways from several articles and a reminder to PRNEWS subscribers to take advantage of the 33 percent discount on all PRNEWS events and webinars.

Communicators Say Resources, Response Time, Measurement Remain PR Crisis Pain Points

April 1st, 2019 by

Knowing how and when to respond to a crisis and having the resources to manage a crisis and not allow the daily business of communications to fall through the cracks were some of the pain points communicators mentioned during a recent roundtable.

B2B Brands’ Social Content Off 18 Percent in 2018, Video Content Jumps 27 Percent vs 2017

April 1st, 2019 by

B2B brands are no longer cold, faceless entities. In fact, some of them have enough personality to do well on social media’s most personal channel, Instagram. Here’s a look at the top 10 most-active B2B brands on social in 2018.

Ahead for Measurement: Data Manipulation, AI, Measuring PR’s Ability to Grow the Business

April 1st, 2019 by

For years, PR measurement suffered as the forgotten stepchild of communications. It’s a bit different now, measurement advocates say. In anticipation of PRNEWS’ Measurement Conference later this month, we asked several people scheduled to speak at the Conference about C-suite expectations of measurement and what they see ahead for measurement.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

Takeaways from PRN-Crisp Survey, CSR Tips and New to the Resource Center

March 1st, 2019 by

A roundup of takeaways from select articles in the current edition of PR News.

Botched Responses: Patriots Issue Quick Denial, Huawei Chooses Charm

March 1st, 2019 by

Veteran PR guru Katie Paine looks at the crisis responses of the New England Patriots and the Chinese company Huawei. She gives neither one of them a passing grade.

Univision and Ben & Jerry’s Have Similar CSR Goals Yet Take on Issues in Very Different Ways

March 1st, 2019 by

With PR News’ CSR and Nonprofit Awards luncheon coming March 15, we look at two brands taking stands, though they do so with different philosophies and strategies.