When a crisis such as coronavirus hits, the volume of news can be overwhelming. Here are seven tips and tactics to manage and monitor the information flow during this difficult moment and future crises.
Premium Content
COVID-Related Ratings Decline Should Not Dim Enthusiasm for Podcasting
April 7th, 2020 by Nicole SchumanThere are far fewer commuters now. As a result, podcast listening is down. Still, podcasting is an explosive category, with 600,000+ shows offered and more coming online daily. Plenty of brands and organizations are making a foray into this communications tool.
Data Breach! What PR Pros Need to Know When the Inevitable Happens
March 1st, 2020 by Stephen PayneData breach. In this ever-connected world, those words conjure fear, and rightly so. Click on an innocent-looking email, webpage URL or attachment, and the next thing you know, someone has access to your email
Making the PR-to-Sales Connection: What’s Next in the ROI Equation?
March 1st, 2020 by Mark WeinerThe advent of attribution analysis for earned media means that PR practitioners can answer one of the profession’s most elusive PR-ROI questions: How and to what degree does PR generate sales? The question now is what comes next?
Consumer Engagement on Social for Nonprofits Rises 4% for 2020; PETA Dominates Field
March 1st, 2020 by Seth ArensteinOur regular look at data features exclusive figures from Shareablee about the most-active nonprofits for the first months of 2020. Overall, nonprofits enjoyed a slight jump in consumer engagement with their social posts, though engagement was off on Instagram and Twitter.
Media Relations’ Value Stands, Though 90% of PR Pros Spend Less Than 25% of Their Day on It
March 1st, 2020 by Seth ArensteinPR pros continue to consider earned media a valuable tool, according to a snap survey of 150 communicators. On the other hand, a majority say gaining media coverage is harder than ever. Perhaps as a result, 90 percent of those surveyed told us they spend very little time pitching and developing relationships with media.
Delaying Crisis Response: The Astros vs Beijing’s COVID-19 Cover-up
March 1st, 2020 by Katie PaineMeasurement guru Katie Paine compares China’s cover-up of the coronavirus and the Houston Astros’ long delay before admitting guilt in the sign-stealing scandal. Neither entity helped its reputation when it chose to ignore a crisis. Prompt response and owning your mistakes still makes the most sense.
Integrated Campaigns Push Measurement Firms to Offer Multiple Data Points on Single Platform
March 1st, 2020 by Seth ArensteinAs measurement of communications becomes more mature, vendors are scrambling to add capabilities to their platforms. We talk to two vendors about this and all things measurement, including the future of measurement and AI’s role in it.
Flat Organizations Should Return to Hierarchical Structure During Crisis
March 1st, 2020 by Kevin ElliottFlat organizations can be great. They are cost efficient, and enable fast communication and quick decision-making. On the other hand, a flat organization can become an issue during a crisis, argues Kevin Elliott, SVP, Hill + Knowlton Strategies. His advice is to become hierarchical when a crisis occurs.
New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree
February 4th, 2020 by Seth ArensteinIn a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.