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Last week the still-profitable brand Victoria’s Secret (VS) was sold. Could this be part of the brand’s attempt to recover its reputation? Is the sale a way of signaling VS is ready to make a significant change in its products and messaging? From a PR, crisis and reputation perspective, will it be too little too late? Can VS come back from its low point and convince customers that it’s a label for women with various body types?

We often hear about the adversarial relationship of PR and legal departments. Replacing that traditional viewpoint is one that advocates for a collaboration between communicators and lawyers, particularly as PR becomes a strategic advisor in the C-suite and boardroom. Exploring that collaboration in the regulatory space finds the lines are blurring between PR and legal.

Whether you’re crafting social media posts, blogs or website content, it’s not easy to feed the dreaded content beast. This most inhospitable of creatures is sure to bite your hand when it’s hungry. And that’s 24/7. To calm this animal, spend time to make your written and visual efforts shine—even if that means producing less content at the outset. In addition, use that great content in various ways and on different platforms to fulfill the beast’s voracious appetite.

Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.

It can be a dirty business defending criminals. Whatever you might think of those who represent Harvey Weinstein in court, you have to admit his lead attorney, Donna Rotunno, is, for the most part, using earned media tactics well. Her PR goal seems to be building name recognition in anticipation of future #MeToo clients.

Brand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.

In the debate over the effectiveness of influencer marketing, data from a strong measurement regime can provide solid evidence. Engagement and attribution are key metrics. The path to successful influencer content is found by creating posts that seem tailored to individual consumers, says Everywhere Agency CEO Danica Kombol.

In this update to our first story about coronavirus and PR, we focus on the fallout over communications, or the lack thereof. Our first story included comments from PR pros insisting that transparency and fact-based communications are critical during a health crisis. At the start of the virus, China went in the opposite direction, clamping down on communication about the virus, giving the killer several weeks head start.

Comments and likes don’t pay the bills. If they are all your Facebook ads are generating, it’s probably time for a change of approach. In order to tie your Facebook ads to business results, you must design captivating ads that get your prospects to stop mid-scroll. It’s not enough to understand the technical side of how to set ads up—a strategy for getting Facebook users to stop scrolling is crucial.

No matter the size of your company, mistakes happen, issues occur. Once there you have several options. You can own the situation, apologize heartily and announce a plan of action. Or you could say nothing and hope the situation remains a secret. Last, you could issue a weak apology and hope the whole thing blows over. PRNEWS Crisis and Measurement Summit speaker Bobby Amirshahi, SVP at Univision, explains the good, the bad and the ugly of crisis apologia.