The Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.
Latest Posts
Southwest Airlines May Compound Crisis With CEO Snub of Congress
February 10th, 2023 by Evan NiermanA Super Bowl of Content: Should You Participate?
February 8th, 2023 by Nicole SchumanDoes content created around a big event like the Super Bowl make an impact on the audience?
Reader Response: Ethical Guidelines Cover Use of Imagery
February 8th, 2023 by Mark McClennanA reader argues PR’s ethics codes cover use of imagery. Companies using stock art unethically–making the company or its products appear to be something they’re not–will enjoy short-term gains only, he writes.
PR Council Eyes AI Guidelines; Pushes Broad Talent for Agency Growth
February 7th, 2023 by Seth ArensteinPR Council leaders say its board soon will discuss issuing guidelines for generative AI. In addition, they believe PR agencies must tap more talent, including data analysts, so they can maintain growth.
Generative AI’s a Good Writer Now, But its Real Value for PR is Much Bigger
February 7th, 2023 by Greg MatuskyGenerative AI writes better than some PR pros already. Yet writing is just one benefit ChatGPT-related devices offer communicators. Eventually generative AI will help PR pros in myriad areas, the author argues.
An Ethical Conundrum: Should Companies Post Diverse Imagery if They’re Not Diverse?
February 6th, 2023 by Seth ArensteinIt’s hard to believe but there are few ethics governing imagery in communication. Some companies are taking advantage of this in the DEI space.
TikTok Sees Highest Growth in Engagement on Sports-Related Content
February 6th, 2023 by Erika BradburyWith the Super Bowl approaching, we examined consumer engagement with sports social posts. Most platforms were higher in 2022 vs 2021. TikTok was the big gainer year vs year.
[VIDEO] PRNEWS Celebrates Black History Month with a Discussion of DEI
February 3rd, 2023 by PRNEWSPRNEWS Live celebrates Black History Month 2023 with a discussion about DEI in PR and business with guests Dwayna Haley and Neil Foote.
PR Roundup: Groundhog and Public Trust, CEO Pay Cuts, Police Department Comms
February 2nd, 2023 by Nicole SchumanThis week’s notable PR items and stories lean into the trust relationship. Some connections strengthen with time and public approval. Others can break in an instant if straightforward facts and figures are not provided.
Grading Memphis PD’s Communication: Better Than Some, But Not Perfect
February 2nd, 2023 by John GuilfoilThe beating death of Tyre Nichols exposes many things, including the Memphis Police’s PR work, especially its press release and police report. PR pro John Guilfoil, who works with police departments, grades the Memphis PD’s communication so far.