Latest Posts

Measurement expert Katie Paine discusses three trends to follow in PR measurement; metrics she hopes communicators will soon retire; how to begin creating a measurement framework; and more.

PRNEWS discussed recent agency trends with agency experts to see how fee structures are evolving and if digital tools such as artificial intelligence are moving fast enough to play a role. 

Our author explores some of the key challenges in building AI brands, including navigating hype cycles, job-displacement fears and diving deep into the real scope of this technology.

Media exposure requires reaching at least four target audiences to even begin creating worthwhile engagement. Our author explores who to target and how.

Our author touts the benefits of profile verification for providing clients with trustworthy reputations.

This week’s PR Roundup looks at what went wrong in a recent tech layoff, this year’s findings in the Edelman Trust Barometer and how to work with Hispanic creators for brand communications. 

In December of 2023, the fashion brand Zara found itself in the spotlight for negative reasons due to the outcry over imagery that some have seen as incendiary. Here’s a look at the crisis and what businesses can learn from Zara’s high-profile mistakes.

Join PRNEWS Live for a discussion about building the bridge between CEOs and PR strategy with Greg Galant, cofounder and CEO of Muck Rack.

It’s clear many CEOs know how important earned media, including PR, is to trust and credibility, but not all fully grasp its impact on the bottom line.

This week’s PR Roundup follows up on Aaron Rodgers’s dust up with Jimmy Kimmel, how the New England Patriots handled Bill Belichick’s departure, and reveals the results of a survey on 2024 budget priorities for PR professionals.