Latest Posts

PenFed Digital’s Andrea McCarren talks to us about testing new social platforms, explaining strategy to leadership and the challenges to building content for a variety of platforms on a regular basis.

In the increasingly challenging quest for better connections with younger consumers, brands may be making a big mistake by jumping on the BeReal trend.

There continues to be a spate of layoffs across multiple industries. Navigating the optics of delivering bad news and how stakeholders perceive it is critical to protecting reputation.

It increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected. 

Some of the best ways to earn PR for clients or your organization is through the announcement of an award.

Making empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?

PRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.

Many American companies could learn a few things from how President Joe Biden responded during his State of the Union.

While PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.