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Most of us are familiar with the core KPIs of Google Analytics such as users, sessions, page views, bounce rate, average time on page, search and CTR. These metrics are important to The Coca-Cola Company too. But do they provide the holistic view the company needs? The answer is, no, because they alone do not capture engagement. So, the company created its own KPI.

Each year, PR News celebrates the individuals and teams making a positive impact through nonprofit PR, marketing and communications campaigns at PR News’ Spring Awards luncheon in Washington, D.C. At this year’s luncheon, held March 22 at the National Press Club, PR News honored the winners and finalists of its Nonprofit PR Awards.

Our weekly roundup of trends, news stories ad personnel moves in PR and communications. This week includes stories about a rogue tweet at McDonald’s, an update on Wells Fargo and Volkswagen and WE’s acquisitions in Asia.

Our weekly roundup of trends, news and personnel moves in the PR industry. This week we feature stories about keeping watch over your LinkedIn account, new rules in Britain for brands and influencers and Verizon’s Torod Neptune departs for Lenovo.

PR News will celebrate the winners and honorable mentions of its 2017 Nonprofit PR Awards at its annual Spring Awards luncheon celebrating the CSR and Nonprofit PR Awards at the National Press Club in Washington, D.C. on March 22, 2017. The Nonprofit PR Awards recognize excellence in key areas of nonprofit communications, from advocacy, branding and social media to crisis management, media relations and video campaigns.

This was supposed to be a blog about another topic entirely. Yet the news we received late last night prompted a different blog. To set the scene: Your blogger had just returned from visiting a… Continued

In her keynote presentation on Jan. 24 at PR News’ Top Women in PR luncheon in New York, Maya Nussbaum, founder and executive director of mentoring organization Girls Write Now, will share with honorees and attendees her thoughts on how to make a real difference as a mentor for the next generation of women.

“Almost all firms are over-servicing,” Gould says, though small ones, with yearly revenue of $3 million or less, are the major culprits. This largest group of firms often lacks sophisticated time-management systems (one he recommends is ClickTime) and a chief financial officer (CFO) to oversee, interpret and analyze the data such a system produces.

With the multitude of social media and online channels, it’s easier than ever to push out information. Everyone with a Facebook, Instagram or Twitter account is a publisher. On the other hand, the proliferation of channels makes it fiercely competitive to get noticed. Yet if it’s important that your organization or brand showcase its expertise and be seen as a principal in its field, thought leadership is one way to go. Below are some ways the Orange County Corrections Department (OCCD) is weaving thought leadership into its PR plans.

PR News honored the year’s best communications and marketing campaigns at its annual Platinum PR Awards Luncheon on Oct. 19. PR pros and marketers representing organizations of all sizes from across the country congregated at New York City’s Marriott Marquis to recognize campaigns that left a lasting mark within the discipline and out in the world.