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Why has it seemed like such a challenge for healthcare providers, pharmaceutical companies, insurers and nonprofit organizations to communicate effectively and build relationships on social media? One could argue that regulatory guidelines must be considered at every turn and have prompted communicators to proceed cautiously—especially given the serious nature and high stakes of the healthcare industry in the first place.

Generals counsels often want to keep a low profile, while part of the job of the chief communications officer (CCO) is to broadcast the corporate narrative as loudly as possible. Yet an alliance with the general counsel can be strategically valuable for the CCO, argue APCO Worldwide senior directors Jim Moorhead and Jo London.

More than 350 newspapers ran editorials praising a free press today, the first large-scale effort to defend press freedoms. A bevy of PR trade associations issued a statement echoing the newspapers’ sentiments. On the other hand, new polls show a small majority (51%) of Republican voters believe the media is the enemy of the people, which is how the President has characterized the press of late.

It’s through listening to the data, selecting your audiences carefully, experimenting and not being afraid to fail that social communicators can figure out what actually matters for them.

An almost-constant refrain of PR crisis management pros is that brands and organizations should own their mistakes, apologize and describe how it plans to ensure a similar crisis does not reoccur. Still, many brands ignore this advice. While it delayed for weeks, the University of Maryland did the right thing August 14, admitting legal and moral responsibility for a student-athlete’s tragic death.

Effective and efficient networking presents a paradox that evokes the core skills of communications: how do you present yourself in a manner that’s quick, authentic, and accurately conveys everything about you without coming off as pure elevator pitch or spiel?

An exclusive Associated Press investigative report on August 13 revealed that “many Google services on Android devices and iPhones store your location data even if you’ve used a privacy setting that says it will prevent Google from doing so.” The investigation was confirmed by computer-science researchers at Princeton.

This past July, Twitter released its Q2 earnings in a letter to shareholders, offering a mostly positive outlook for brands with followers on the platform. Aside from a dip in stock prices after the platform conducted a massive purge of automated bots earlier in the month, and a 19% decline in shares—the platform’s biggest dip since October 2016—the rest of the earnings report is good news for communicators who invest resources in Twitter campaigns.

As part of its annual Platinum & Agency Elite Awards celebrating the best and brightest in communications, PR News handpicks a group of campaigns that will likely be remembered in years to come for their ingenuity, strategic messaging and measurable communications outcomes. These campaigns make up PR News’ Platinum Hall of Fame, and will be officially inducted at PR News’ Platinum & Agency Elite Awards luncheon Sept. 21 in New York City.

With 8 billion average daily views of video on Facebook, 4 billion+ on YouTube and one hour of video uploaded to YouTube every second, you’d need to live under a rock not to see social video becoming a preferred medium for storytelling. But how can your brand’s videos compete with excessive noise in the market? Here are ten tips that will ensure your social video garners engagement.