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Social video may be the preferred form of content for digital natives, but that doesn’t mean it comes cheap. From hiring a freelance video crew, to pre- and post-production costs and boosting the content on social media once it’s finished, even a minute-long video can give senior leaders sticker shock. So how best to convince your management that great video content is what your brand needs to make its next campaign succeed?

As part of an investigation into misinformation on the internet, a British parliamentary committee has just released internal Facebook emails and other company documents from 2012 through 2015. Released on Dec. 5, the documents were “originally sealed as evidence in a lawsuit brought against Facebook by Six4Three, an app developer,” according to the New York Times, and primarily focus on the company’s use of user data in conjunction with other partners.

It’s an oft-asked question in PR: How do I get media to listen to my pitch and perhaps gain some coverage? A panel of journalists and PR pros offered answers to this query during a session on media pitching at PR News’ Media Relations conference Dec. 6 in Washington, D.C.

You want to create a YouTube channel for your brand, or just get started on populating your site with videos that explain your narrative. But where do you start? One method is known as Hub, Hero and Help, which allows you to do more than create one-off videos, instead it offers a relatively quick way to think about building a video strategy.

It’s easy to forget that social media is a relatively new phenomenon now that it’s so deeply ingrained in our lives. But even as it has grown and evolved over the past decade or so, the rule book for social platforms is still being formed day by day. And it’s remarkably easy for companies, leaders and individuals to screw up what could have been a perfectly normal tweet. As proven by Rudy Giuliani’s recent Twitter grammatical error that unintentionally linked to a domain that was then used by a comedian for a political prank, the book of best practices on Twitter could still use some tweaking.

PR News honored a fresh class of young communicators as Rising PR Stars at our 2018 PR People Awards Luncheon on Dec. 5 at the historic National Press Club in Washington, D.C.

You’ve probably heard of TikTok by now, the new short-form video app that allows users to create up to 15-second videos using their cameras, in-app editing tools and animation. Currently the No. 1 free app… Continued

A stellar lineup of communicators who routinely go above and beyond the call of duty were honored at the 2018 PR People Awards Luncheon, held Dec. 4 at the historic National Press Club in Washington, D.C.

Ada Hegerberg, a 23-year-old Norwegian striker who plays for France’s Lyon side, had just received the annual award for best player in the world. She made sure to thank her teammates, coach, team president and France Football. But the historic evening became awkward when the man who presented the award, theFrench DJ and producer Martin Solveig, asked Hegerberg, in French, if she could twerk to celebrate.

How many times have you created a video at work using a mobile phone and then had to wait for someone to edit the footage and add graphics and music so it could pass muster on your brand’s social channels? APCO’s lead storyteller Kareem Farid tells us AI soon will be able to collaborate with communicators to produce videos quickly and efficiently.