Stories by Sophie Maerowitz

covid variant omicron in test tube being held by blue gloved hand

Communicators Offer Guidance as Omicron Dominates Headlines

November 29th, 2021 by

As public health entities raise the alarm around the Omicron variant, communicators face the daunting challenge of what to tell employees and the public.

Pope Francis

Pope’s Journalist Nod May Signal Vatican Messaging Shift

November 15th, 2021 by

In a rare move from the Vatican, Pope Francis thanked journalists Nov. 13 for years of unflinching investigation into sexual abuse within the Catholic Church. We’ll soon see whether this week’s coverage is an example of smart long-term reputation management from the Vatican, or more of a buffer from any scandals on the horizon.

jen psaki in front of the White House logo at a press briefing

Psaki Statement Offers a COVID Disclosure Guide for PR Pros

November 1st, 2021 by

The timing and content of Psaki’s COVID-19 disclosure could be a pandemic-era guide for PR pros to follow, should an executive, client or other public-facing figure test positive.

How to Avoid Being the Next ‘Instagram Kids:’ A PR Approach to Product Reputation Reviews

November 1st, 2021 by

Given that a company of Facebook’s clout and perceived indifference to public scrutiny seems worried about product-related backlash, it follows that communicators at all organizations should consider reviewing products and services prior to launch. As such, we asked PR pros to assess the state of reputation reviews.

man in joker costume, woman in devil costume, smiling at camera

Terrifying PR Costume Ideas for Halloween 2021

October 28th, 2021 by

Feeling uninspired this Halloween? The PRNEWS team has you covered with scary PR-related costume ideas, or at the very least, tales to tell around the campfire.

ted sarandos and dave chappelle meet and greet on the red carpet

As Walkout Looms, Netflix ‘The Closer’ Crisis Spirals

October 18th, 2021 by

Netflix is in a prolonged internal-turned-external communications crisis following controversy over comedian Dave Chappelle’s latest comedy special, “The Closer.” In it, the comedian doubled down on dismissive remarks he has made about the transgender community.

indigenous peoples' day graphic with sillhouette of woman, stripes of orange and purple hues

Indigenous Peoples’ Day 2021: Communication Takeaways

October 11th, 2021 by

For Indigenous Peoples’ Day, President Biden issued a proclamation that included some communication best practices. Some brands weaved celebration of Indigenous culture and acknowledgement of centuries-long displacement and discrimination throughout their internal and external communication.

oil spill on a beach

California Oil Spill Is a PR Crisis in Dire Need of Cleanup

October 4th, 2021 by

Southern California is reeling after a pipeline failure dumped 126,000 gallons of oil into the Pacific three miles from the Orange County coast. The pipeline company’s crisis communications response thus far has been underwhelming.

Masked employees in suits give thumbs up

United’s Vaccine Mandate Offers Example of Executive Communication

September 29th, 2021 by

United Airlines has begun the termination process for unvaccinated employees, raising communications challenges at the executive level. Here are some external and internal comms takeaways from the move.

Climate Crisis 2021: Considerations for Communicators

September 29th, 2021 by

Companies were vocal about racial inequities after George Floyd’s murder. Why were brands silent when the UN issued a devastating climate report in August?