Stories by Seth Arenstein

Corporate Restructuring PR: How to Prepare in Good Times, How to Manage When Layoffs Loom

January 18th, 2016 by

The lull of the holidays is over, and while the new year brings a sense of endless possibility, the reality is far less hopeful for some, particularly those for whom the start of the year means being restructured out of a job.

Data Rights, Connectivity, Cyber, Wearables, Virtual Reality Dominate CES for Communicators

January 4th, 2016 by

With some 176,000+ people converging on Las Vegas, January 6-9, for CES, how does one survive? Get around? Think?

Encouraging or Discouraging Brand Ambassadors: That is the Question

October 21st, 2015 by

It’s said that good things and bad happen in three’s. Sometimes in two’s, and a few times they’re mixed, good and bad. Recently several events happened in quick succession and while not good or bad, the contrast between them was stark and yielded a bevy of lessons from a PR and marketing standpoint. Last Saturday […]

A Yearly List That Can Help You Communicate with Millennials

September 3rd, 2015 by

Signs of the times: Jeb Bush goes on the offensive, attacking Donald Trump, but does so with a video on the Internet. Trump returns serve via Twitter and Instagram. Blue Bell Creameries, founded in 1907, goes all-out on social media to hail the return of Blue Bell Ice Cream to shelves in select markets after […]

Colonel Sanders is Back and He’s Spreading

June 1st, 2015 by

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant.

A Recipe for McDonald’s’ Image Problems: You Should Want Fries With That

May 14th, 2015 by

“Know Thyself” —inscribed on the forecourt of the Temple of Apollo at Delphi *** In 1967, in what seemed like a far less-complicated time, a McDonald’s TV commercial, borrowing the tune from “Down by the Riverside,” claimed its burger restaurants were “my kind of place, a hap, hap, happy place, a clean and snappy place.” […]