Stories by Seth Arenstein

PR News Measurement Survey: Awareness of Barcelona Principles Trending Upward Slowly

April 25th, 2016 by

Is the glass half empty or half full? That’s the dilemma raised by the latest PR News survey about measurement practices. On the upside, more PR pros appear to be relying on measurement than previously. The flip side is the pace toward a more analytical mindset is incremental.

The Week in PR

April 18th, 2016 by

The Week in PR

5 Hashtag Tips to Help You Promote Your Brand Without Stumbling Into Dreaded Inauthenticity

April 18th, 2016 by

Brands and organizations from Lifetime Movie Network (LMN) to the member unions of the AFL-CIO last week hopped on one of the week’s trending hashtags #EqualPayDay, celebrating a holiday that brings attention to the disparity between the pay of men and women in some sectors.

Org Chart: An Integrated PR Team Built to Thrive in a Complex Landscape

April 18th, 2016 by

There’s little doubt that successful communicators need to constantly adapt to myriad changes in content creation and distribution.

“The digital age has not made [being a communicator] simpler,” says Erin Streeter, SVP, communications, National Association of Manufacturers(NAM). “The talent and infrastructure needed to be successful is greater and more complex than ever,” she says. Her org chart illustrates this.

The Week in PR

April 13th, 2016 by

The Week in PR

Consumer Engagement on Instagram With B2B Brands Up Nearly 100%

April 11th, 2016 by

Many communicators and marketers make their bones on consumer engagement. Mission accomplished, for Q1 on Instagram at least. Spurred by B2B brands’ 21% increase in Instagram posts, consumer engagement rose 97% vs the same period in ’15, according to Shareablee data provided exclusively to PR News.

Like Brands Governments Test Content, Frequency, Fun on Social

April 4th, 2016 by

Governments and world leaders are increasing their presence on social media. And like brands, some are committed to it, while others use a Facebook page as a placeholder, posting mundane announcements or no content at all. Indeed many of the trends brands have observed on social are apparent with the social accounts of world governments and leaders.

What Google’s AdWords Redesign Means for Savvy PR Professionals and Brand Marketers

April 4th, 2016 by

It was big news Monday when Google unveiled a redesign for AdWords to select users of its cash cow product. The product of years of observing reportedly hundreds of global clients using AdWords, this first redesign in forever is expected to make it easier for users to track the words they’ve bought. Deploying Google’s Material Design strategy, users will find a series of graphs called Overviews replacing pages of data about specific words.

Time to ‘Resurrect’ That Crisis Plan on Your To-Do List

March 30th, 2016 by

Are these signs of the times? Last week a sports announcer was pilloried for what some felt was an inappropriate remark. The University of Virginia men’s basketball team in the Elite 8 of the NCAA tournament had what seemed to be a comfortable 15-point lead over Syracuse with fewer than 10 minutes to play. When… Continued

The post A Lack of Crisis Planning is Trouble Waiting to Happen appeared first on PR News Blog.

Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”