Stories by Seth Arenstein

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Travel Sector’s Holiday PR Should Emphasize Brand Confidence and Transparency

October 19th, 2022 by

As the holidays arrive, MMGY Global CEO Clayton Reid says travel and hospitality brands’ messages should emphasize experiences, not price. In addition, he urges transparent messaging as the sector struggles with a labor shortage.

What Economic Data? China Tests Transparency and Loses

October 18th, 2022 by

The concept of transparency is a PR maxim. China’s attempt to silence its bad economic news shows you can run but can’t hide.

PRNEWS hosts hisplanic heritage month chat on LinkedIn

[VIDEO] PRNEWS Live Mixes Hispanic Heritage Month with Reputation Repair

October 14th, 2022 by

As we celebrated Hispanic Heritage Month, PR pro Marco Gonzalez discussed regaining trust in the wake of the LA City Council debacle.

LA Council’s Racism Offers DEI, PR Crisis Lessons on Indigenous Peoples Day

October 10th, 2022 by

Communicators know about inclusivity and DEI. Today saw a news story that pushed against inclusivity. Perhaps it made Indigenous Peoples Day the saddest one in the holiday’s short history. It was filled with irony and a few PR lessons.

Decision 2022: Plenty of Questions Before Companies Make Social and Political Commitments

October 4th, 2022 by

Mounting a get-out-the-vote campaign seems a non-partisan way of involving a company in the coming elections. Yet voting could become politicized during the coming election. And while data shows most consumers want companies to take stands, taking a position still is loaded with questions.

How Tools Remove Emotion and Guesswork as PR Tackles Crisis Response and DEI

October 3rd, 2022 by

A pair of tools from PR firms use digital technology and AI as they remove emotion and guesswork, respectively, from issues PR pros face almost daily: responding to social and political questions and measuring DEI efforts.

The ‘Philadelphia Inquirer’ and Ryder Let Customers Lead the Way on Focus Groups

September 30th, 2022 by

Creating a focus group sounds straightforward. Gather people, ask questions, listen. The Philadelphia Inquirer and Ryder offer deeper tips.

Clyde Group’s First President/COO Emphasizes Relationships, Listening

September 26th, 2022 by

Michael O’Mara, Clyde Group’s first president/COO, tells us about his unusual path to PR. A product manager for years, O’Mara believes his experience as a client will be beneficial as he leads the D.C.-based communication agency.

Former CIA Speechwriter Urges Clear, Pithy Speeches and Avoiding Jokes in Virtual Settings

September 23rd, 2022 by

We jumped at the chance of questioning Prosek’s new SVP Johnny Chavkin. One of his best tips is about process: Build relationships with gatekeepers around those you’re writing speeches for, he says. They’ll give you very useful material and insight.

Patagonia and Capitol Hill: Highs and Lows of Environmental PR

September 15th, 2022 by

In a single day we saw an impossibly high example of environmental-purpose PR and potentially some horrendous greenwashing.