Stories by Seth Arenstein


Communicator ‘Translates’ Crypto’s Advantages as Digital Currencies Seek Trust

July 28th, 2021 by

We asked Rachael Horwitz, operating partner at Andreessen Horowitz, about ‘translating’ a new currency format. We also asked what communicators at small companies need to consider as crypto continues its increasingly larger role in the business zeitgeist.

Brands Have Fun with Hot Dogs, Buns and Jeff Bezos’s Spaceship

July 21st, 2021 by

Laughing is good medicine. It’s appreciated when brand communicators add to the upbeat chorus and raise awareness with fun campaigns.

Risk Assessment Goals: Raise Understanding and Prompt Planning

July 20th, 2021 by

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

Terms You Need to Know [July 2021]

July 20th, 2021 by

In this month’s Buzz Box, we explain the Tinkerbell Effect and Green Hydrogen and their impact for crisis communicators.

COVID-19 Communication Takes a Deadly Turn

July 16th, 2021 by

Months ago, it seemed clear much of the COVID-19 story, at least in the United States, revolved around communication. It still does. The word ‘communication’ wasn’t used often when discussing battling COVID-19, but it remains… Continued

All Things Being Equal, A Trust Bank Helps You Emerge Faster from a Crisis

July 15th, 2021 by

This month’s Crisis Insider dialogue considers why two entities can react similarly to PR crises and obtain vastly different results: One company exits the crisis promptly, the other continues to experience issues. Our dialoguers are Maureen Cahill, partner, Bellmont Partners, and Dan Jasper, VP, communications, Mall of America. Interestingly, Cahill was Jasper’s predecessor at Mall of America.

Handling ‘Bad Facts:’ UNC, ESPN and the Ad Industry

July 7th, 2021 by

How should communicators handle bad facts that they’re called on to clean up? When they’re true, own them, say veteran PR pros.

80% of PR Pros Say Communication Gained Value in 2020

June 30th, 2021 by

You can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued

Why Tillamook Used a 92-Year-Old to Scoop Its Creamy Story

June 30th, 2021 by

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

Summer Reading: A Terrific Book’s Presentation Makes the Case for Always Telling a Story

June 28th, 2021 by

The useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.