Stories by Seth Arenstein

Titles, Org Charts Change to Meet Demands of Integrated Efforts and Strategic Communications

October 1st, 2018 by

This month our regular roundtable feature asks senior communicators about how titles in the industry are changing and in what ways are communications teams reorganizing themselves.

A Look at How Dell Inc. Organizes its Immediate Crisis Response

October 1st, 2018 by

Our slide feature this month offers a look at how Dell Inc. uses a 5-step approach to managing PR crises.

Wells Fargo Still Struggling to Get It

September 27th, 2018 by

Coming up with a PR crisis management plan is not particularly difficult. The steps are well known: move promptly to accept responsibility (this might include someone losing her/his job) and be transparent about what occurred;… Continued

The Importance of Freedom and Consistency to PR Measurement

September 24th, 2018 by

There still are plenty of PR pros who think of measurement as a necessary evil, while others ignore measurement totally. For Dan Beltramo, CEO of PR data firm AirPR, the reluctance of PR pros to embrace measurement is due largely to a false sense of freedom. Ironically, Beltramo says, measurement can be liberating.

Catholic Bishops Take Steps to Repair Church’s Reputation

September 20th, 2018 by

The U.S. Conference of Catholic Bishops (USCCB) took what some consider a bold first step in response to the PA grand jury report on sexual abuse in the church earlier this week. While it’s far from clear whether or not the USCCB is acting on its own or in coordination with the Vatican, it’s the second time in recent weeks that the bishops have spoken out about sexual abuse scandals.

FEMA Chief’s Future May Depend on Public Perception

September 18th, 2018 by

Mention the crisis FEMA is dealing with at the moment and most people probably think you’re referring to the agency’s work to assist residents of the Carolinas as they battle flooding from Hurricane Florence. Instead you could be thinking of the travel scandal challenging FEMA administrator Brock Long. Part of Long’s problem is a PR issue: the government administrator brand is tainted.

The PR Implications of Judge Kavanaugh’s Situation

September 17th, 2018 by

Several principles of PR and crisis communications can be applied to the situation involving Judge Brett Kavanaugh and his accuser, Dr. Christine Blasey Ford. Now that Dr. Ford has identified herself, the issue has moved from the Senate to the court of public opinion, a venue where facts and legal arguments are sometimes immaterial. In this court, public perception is king.

PR Lessons from Steve Bannon’s Dis-Invitation to the New Yorker Festival

September 4th, 2018 by

It may be difficult to separate personal feelings from professional ones when considering the story of Stephen Bannon, the former Trump White House strategist, being dis-invited to appear at the New Yorker Festival next month. Nevertheless, the incident provides several timely lessons for communicators in these uncertain times.

Two Crisis Experts Evaluate U of MD, Moonves, MoviePass, Musk and PA Grand Jury Report

September 1st, 2018 by

There have been a slew of PR crises this summer, so we asked Hill + Knowlton head of crisis/risk Kevin Elliott and kglobal crisis SVP Scott Sobel for their take on several: the response to the PA Grand Jury report; Les Moonves and CBS; MoviePass; Elon Musk: and the death of Jordan McNair, a football player at the University of Maryland. While Elliott and Sobel agree on the importance of a rapid response and transparency, the particulars of the responses and tactics in the various crises divided these experts in several cases.

PR Leaders Reveal Priorities and Best Practices for Budgeting in 2019’s Fast-Moving Market

September 1st, 2018 by

For many communicators, September is the traditional kick-off for budget season. With this in mind, we departed from our usual roundtable format of a single question and asked senior communicators to discuss budget best practices and budget priorities and expectations for 2019.