Stories by Michael Munz, The Dalton Agency

Extending PR for Anniversaries with Lights, Locals and Creative Thinking

August 1st, 2019 by

Brands and organizations often fail to create as much awareness around anniversaries and other milestones. To remedy this situation requires just a bit of creativity, argues Michael Munz, president of The Dalton Agency.

Universities Grow 2019 Social Engagement 12%, Video Engagement Rises Just 1%, Harvard Leads

August 1st, 2019 by

Even with something as relatively new as social media, it’s good to have a brand with years of name recognition. In addition, size can be beneficial. Harvard leads U.S. colleges and universities in consumer engagement with social posts for the first half of 2019, according to data provided to us exclusively by Shareablee.

New FleishmanHillard Chief Strategy Officer Urges Brands to Use Data to Align with Audiences

August 1st, 2019 by

The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.

PR Pros, Academics Say Grads Need Business Acumen, Tech, Refined Writing to Succeed

August 1st, 2019 by

With school beginning soon (yes, the summer has flown by), we turn to educators, most of whom are or were PR pros, to tell us what areas of the profession communications students need additional training in. Then we ask PR pros to give us their assessment of incoming PR candidates and their training needs.

World Travel

Overwhelming Majority of Travel Journalists Let Personal Interests Dictate Story Choices

August 1st, 2019 by

We assume journalists decide what to cover based on what their readers want to know about, right? Maybe not. A study of travel writers finds their top criteria is their interest in a topic. This means those who pitch to travel journalists must adjust their tactics.

Capital One’s Data Breach Highlights the Power of Prompt Communication

July 30th, 2019 by

Data breaches are happening at an alarming rate. They’re almost a fact of corporate life. As such, it’s critical that communicators be ready to communicate around a cyber crime incident. Capital One is the latest large brand to experience a mammoth data breach. Fortunately, the bank moved quickly to communicate and the hacker advertised her dubious accomplishment, which led to her arrest.

Boeing: Unhealthy Leadership Leads to Crisis Mismanagement

July 25th, 2019 by

There’s an adage in aviation that safety begins at the top. If so, how does the chief executive of Boeing still have a job? For months Dennis Muilenberg insisted that the 737 Max 8 aircraft was not to blame for a pair of crashes that killed hundreds of people? There are many questions here. Did the company put profits above safety? Did Muilenberg refuse to accept the possibility that Boeing was at fault? Where was Boeing’s board during the past few months? Or was it a cover-up?

6 Steps to Improve the Brand-PR Agency Relationship

July 23rd, 2019 by

Strong relationships are founded, in part, on good communication. If that’s so, then why aren’t more relationships between brands and their PR agencies described in glowing terms? After all, professional communicators should be adept at communicating with each other, right? In the case of brand-PR agency relationships, there’s a bit more to it than communications. Here are five tips that will enhance this sometimes volatile partnership.

How Condé Nast Used Pinetrees to Grow Search Traffic

July 19th, 2019 by

More, more, more seems the catchphrase of the digital way of life. Perhaps, though, we’ve reached an inflection point. Several social media and digital thinkers lately have started to espouse the need for a less-is-more viewpoint. The latest is John Shehata, a Condé Nast VP, who argues that instead of creating more and more content that few will read, a path to success is to use SEO analysis to pick evergreen content that can be strategically refreshed and re-published.

Healthcare Communicators Emphasize Mixing Tech and the Human Touch

July 11th, 2019 by

Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.