Stories by Seth Arenstein

An Easy, Step-by-Step Plan to Help Any Communicator Measure

February 6th, 2020 by

Most indications are that data and analytics are rising in importance in the world of PR and communications. Still there are some communicators who refuse to measure. If you find yourself trapped in a non-measurement culture, how can you change things? Measurement guru Katie Paine argues that testing assumptions via audience surveys is a simple route to take. But first, buy Starbucks, cookies and alcohol.

62% Have Crisis Plans, But Few Update Them or Practice Scenarios

February 5th, 2020 by

When it comes to crisis, there’s good and bad news, according to a survey from PRNEWS and CS&A International, a risk, crisis and business continuity management consultancy. More than half the executives surveyed said their firms have crisis plans. Far fewer knew whether or not those plans are updated regularly. In addition, few companies are practicing crisis scenarios regularly.

Advance Work Seen as Key in Crisis Communications and Choosing ROI Metrics

February 4th, 2020 by

To get prepared for PRNEWS’ Crisis and Measurement Summit in Miami later this month, we asked several of the scheduled speakers to provide crisis and measurement tips. Planning was one of the themes their answers had in common.

Szonyi Istvan: Man Reading (artist's father)

Strategies to Find the Right Metrics to Measure Your Company’s ROI

February 4th, 2020 by

In this 4th installment of a series on measurement from Intrado Digital Media, we examine why communicators measure and how to discover the best metrics to find ROI at your company.

New PRSA Chair Envisions PR’s Broader Role, Advocates for MBA Over Comms Grad Degree

February 4th, 2020 by

In a far-ranging interview, new PRSA chair T. Garland Stansell discusses the need for PR pros to be courageous enough to accept and shape change, his goals for the 30,000-member organization and the challenges of communications measurement.

The Implications of Coronavirus for Communicators

January 30th, 2020 by

Technology has made the world much smaller. In many ways, though, humans remain an insular species. What’s in front of us often receives most of our attention. As a result, where a news story occurs… Continued

Social Good Trending as PRNEWS Crowns CSR & Nonprofit Campaigns

January 27th, 2020 by

You’re not a real company unless you have an active CSR & sustainability campaign. At least that seems to be the new normal. The recent World Economic Forum pushed the green effort, though there were some cracks. To get set for PRNEWS’ CSR & Nonprofit awards in late March, we look at the ups and downs of CSR and why corporate social activism needs communicators who do it well.

Page Chair Eyes New Skills for CCO’s Transformational Role

January 15th, 2020 by

With PR increasingly becoming a strategic asset to business, CMOs and their teams need to augment their skillset to keep pace with the newest trends and technologies, Page’s new chair Charlene Wheeless argues. During an interview with PRNEWS prior to starting her tenure, Wheeless said she envisions “a powerful new opportunity for CCOs to be relevant, central leaders in transformation.” Page will respond with new skills and leadership training, she said.

Harold Burson: An Appreciation of a PR Icon

January 10th, 2020 by

Considered one of the founding fathers of modern public relations, though he eschewed such superlatives, Harold Burson passed away today, aged 98. This pioneer of the profession is remembered for his generosity as a mentor, as well as his gentle manner. He was also known as a visionary and possessor of one of the keenest minds in the business.

PR Pros See Ethics Becoming Even More Important in 2020

January 7th, 2020 by

Ethics has long been a hallmark of public relations. In this fourth and final installment of PRNEWS’ 2020 predictions, the theme of ethics seemed to dominate. Whether it be in technology, storytelling or writing, several of our prognosticators emphasized ethics’ importance in the coming year.