Brands and organizations often fail to create as much awareness around anniversaries and other milestones. To remedy this situation requires just a bit of creativity, argues Michael Munz, president of The Dalton Agency.
Stories by Michael Munz, The Dalton Agency
Even with something as relatively new as social media, it’s good to have a brand with years of name recognition. In addition, size can be beneficial. Harvard leads U.S. colleges and universities in consumer engagement with social posts for the first half of 2019, according to data provided to us exclusively by Shareablee.
The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.
With school beginning soon (yes, the summer has flown by), we turn to educators, most of whom are or were PR pros, to tell us what areas of the profession communications students need additional training in. Then we ask PR pros to give us their assessment of incoming PR candidates and their training needs.
We assume journalists decide what to cover based on what their readers want to know about, right? Maybe not. A study of travel writers finds their top criteria is their interest in a topic. This means those who pitch to travel journalists must adjust their tactics.
Data breaches are happening at an alarming rate. They’re almost a fact of corporate life. As such, it’s critical that communicators be ready to communicate around a cyber crime incident. Capital One is the latest large brand to experience a mammoth data breach. Fortunately, the bank moved quickly to communicate and the hacker advertised her dubious accomplishment, which led to her arrest.
There’s an adage in aviation that safety begins at the top. If so, how does the chief executive of Boeing still have a job? For months Dennis Muilenberg insisted that the 737 Max 8 aircraft was not to blame for a pair of crashes that killed hundreds of people? There are many questions here. Did the company put profits above safety? Did Muilenberg refuse to accept the possibility that Boeing was at fault? Where was Boeing’s board during the past few months? Or was it a cover-up?
Strong relationships are founded, in part, on good communication. If that’s so, then why aren’t more relationships between brands and their PR agencies described in glowing terms? After all, professional communicators should be adept at communicating with each other, right? In the case of brand-PR agency relationships, there’s a bit more to it than communications. Here are five tips that will enhance this sometimes volatile partnership.
More, more, more seems the catchphrase of the digital way of life. Perhaps, though, we’ve reached an inflection point. Several social media and digital thinkers lately have started to espouse the need for a less-is-more viewpoint. The latest is John Shehata, a Condé Nast VP, who argues that instead of creating more and more content that few will read, a path to success is to use SEO analysis to pick evergreen content that can be strategically refreshed and re-published.
Nearly all communicators use technology in their daily work. In healthcare, though, technology surrounds communicators and the practitioners they work with each day. Ahead of next week’s PRNEWS Top Women in Healthcare Communications awards luncheon in NY, we asked several awards finalists to discuss communications, technology and how to maintain a human touch.