Stories by Seth Arenstein

Digital PR Pitching

The Best Times to Pitch, Concerns About Influencer Scalability and PR’s 24/7 Pressure

March 1st, 2019 by

A trio of new studies tell you the best time and day to pitch your stories to media, why scalability is a concern with influencers and a common concern among PR’s women and men.

March Madness PR Style: Young Pros Blast Lack of Clarity, Integration and Use of Data

March 1st, 2019 by

With March Madness permeating the zeitgeist in a few weeks, we asked some of the 2018 PR News Rising PR Stars to answer our roundtable questions this month. We asked, “What gets you mad about PR and communications?” And, “What can be done about it?” Their edited responses follow.

Tips for Handling an Unexpected PR Crisis

February 27th, 2019 by

While anecdotal evidence shows many or even most recent PR crises were self-induced and therefore predictable and preventable, more than a few “come out of the blue,” says Emma Monks, head of trust and safety at Crisp, a social media issue detection and crisis monitoring firm. Fortunately, many of the same tactics used in predictable crises are of use in managing unexpected #PR crises, Monks says.

Tips for Communicators from Google’s Disinformation Report

February 19th, 2019 by

Fake news, aka disinformation, can turn a brand’s good reputation on its head in moments. Fortunately, Google and others are taking steps to combat this scourge. The behemoth search engine outlined its policies and practices to combat disinformation in a 29-page report. Here are takeaways for communicators.


What Communicators Can Learn from Amazon’s NY Woes

February 15th, 2019 by

We’re living in an unusual time when a company the world’s richest man owns scraps plans to build a second headquarters in NY and it isn’t the lead news story. Yet there are myriad communications questions surrounding Amazon’s departure from NY, which had become largely a war of communications. Here are a few takeaways.

Wishing for a Valentine’s Day Gift for PR

February 14th, 2019 by

Since it’s Valentine’s Day, our blogger looks for things to love about PR and marketing. Certainly PR pros like their jobs (we’re unsure if they love them). And the profession can do more better and quicker than ever. Unfortunately, the public sometimes has a tarnished view of PR. It’s time for this to change.

The Number of Publications and Articles Rose in 2018 [INFOGRAPHIC]

February 12th, 2019 by

We know newsrooms are shrinking, but what about the media ecosystem? A study from AirPR shows it’s growing. There were more publications in 2018 than in 2017. And the number of articles published also grew last year vs 2017. Journalists on average published 78 percent more articles in 2018, though word counts declined. Most of the growth in publications and articles came from so-called tier 3 publications. These publications might work well for brands.

How a Jail Built a Positive Story to Gain Media Coverage

February 7th, 2019 by

How can a brand or organization communicator generate positive media coverage when reporters gravitate toward bad stories? This case study offers an example of how a communications team at a jail overcame that issue. And the resulting story continues to generate additional positive coverage.

Lessons for PR Pros From Amazon’s Campaign to Win Over NY

February 5th, 2019 by

Amazon’s proposed headquarters in NY was supposed to be a done deal. Opposition to the project has risen, putting communications in the center of the battle and making it prime viewing for PR watchers.

PR Lessons from the Super Bowl

February 4th, 2019 by

The game in Atlanta was supposed to be about football. That product, though, was a bit dull. Instead the real action occurred before the game started, between plays and after final gun sounded. The image game was all about PR, words (even when they were censored) and commercials.