Stories by Seth Arenstein


PR Pros Seek Flexible Hours, More Money and Purpose, But ‘Crave’ In-Office Work

January 4th, 2023 by

Covid changed the nature of PR work. Communicators value flexible hours and increased compensation most, a new PRNEWS survey shows. In addition, though they don’t want to be in the office every day, communicators believe in-person collaboration is vital for careers and clients.

New York City skyline

How Citizens’ CCO Captures Earned Media for Yet Another NYC Bank

December 20th, 2022 by

With a bank on nearly every corner of NYC, how can yet another bank break through and garner earned media? We asked Citizens’ new CCO. In addition, we asked about communicating during a recession.

positive indicators in 2023

For 2023, PR Pros See Rise in Measurement and Data, Authenticity and Trust

December 20th, 2022 by

Part of what PR pros do is look ahead, providing insight about the future for those they counsel. Accordingly, we offer more 2023 predictions as the year draws to a close.

Proactive Approach and Monitoring are Best Defenses Against Misinformation    

December 6th, 2022 by

Attacking misinformation and disinformation before they spread is the best approach, says Stefan Rollnick, a misinformation specialist. His top suggestion is deploying a monitoring regime so PR pros know their audience so well, it’s clear when misinformation or disinformation are spreading.

How the U.S. Men’s Soccer Captain, 23, Delivered a Pitch-Perfect Response

November 29th, 2022 by

Was the US Men’s Soccer captain media-trained? We’re not sure, but his cool-headed responses to difficult questions were excellent.

Strange Bedfellows: How Tyson Foods Resurrected Beyond Meat

November 16th, 2022 by

Sometimes PR crises throw together companies that usually don’t mix. Regardless, preparing in advance for a PR mishap or crisis always is a wise move.

A Humble Guide to the Importance of PR Crisis and Corporate Reputation

November 15th, 2022 by

For authors of books about the basics of  PR crises, the challenge isn’t finding new material. It’s conveying foundational ideas, which haven’t changed much, in new and compelling ways.

My Way or the Highway: Vendors Measure Misinformation and Disinformation

November 15th, 2022 by

With a survey claiming reputation will overtake margin as a driver of business performance within five years, it is understandable that some executives want reputation measured.

PRNEWS Doubles Education A-List, Sees Rise in Analytics, Strategy, Writing, DEI

November 15th, 2022 by

Signifying a growing popularity in PR as an academic major, our 2023 Education A-List has doubled in size. We noticed a rise in schools revising their curricula, offering classes that emphasize data and analytics as well as strategy and writing.

Ye and Irving Incidents Emphasize the Importance of Timing in PR Crisis

November 15th, 2022 by

There are several aspects of timing that influence PR incidents/crises.  First, when a PR crisis occurs simultaneously with a huge story, the crisis may get pushed off page 1. The FTX fiasco got media coverage,… Continued