Stories by PRNEWS

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

It’s a blog-eat-blog world out there, and no one knows it better than the editors at PR News. That’s why we took months to pore over every business- and communications-related blog we could find to… Continued

By Jason Anthoine Throughout my nearly 20 years in the communications business, I’ve heard this phrase more than any other: We need a seat at the table. Practitioners lament, and rightfully so, that if only… Continued

Company: Shell Oil Company Agency: Dittus Communications and Beuerman Miller Fitzgerald Timeframe: October 2005-ongoing After Hurricanes Katrina and Rita decimated the U.S. oil and gas production operations in the Gulf of Mexico, exacting $250 to… Continued

*Kings of Corporate Media Reputation: With the release of Cision’s annual Corporate Media Reputation Index comes the news that Microsoft remained No. 1 for 2007, making it the fourth straight year that the software giant… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of survey respondents do not exclusively focus on earned media activities. 2. Microsoft came out on top in a Corporate Media… Continued

Let’s face it: The economy is falling apart. Stock prices are tanking, the housing market is at rock bottom–and still going down–and Wall Street staffers look like they’re ready to jump at any moment. Businesses… Continued

With all the tangential elements that have been adopted by the communications function, it’s easy to overlook one of its founding tenets: media relations. Couple that with the fact that media relations is no longer… Continued

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here’s what they found out:  68% of journalists write primarily for a print publication, but also contribute to… Continued