Stories by PRNEWS

By Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued

Companies: Cable Positive and Kismet Films Timeframe: 2004-2007 For more than 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the disease… Continued

*Weathering the Storm: Corporations can take advantage of globalization to manage today’s economic uncertainty, as well as prepare for long-term opportunities in service globalization, according to a new report. The neoIT study urges global companies… Continued

CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 32.2% of survey respondents think CEO compensation is too high in most cases, up from 25% who thought so from 1998 through… Continued

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play.… Continued

If you know a human being older than 12 who doesn’t have a cell phone and/or a Blackberry, congratulations: you are in a very elite minority. Our tech-obsessed world has made these pocket-sized communications tools… Continued

By Robbin Goodman Collectively, the social media — including blogs, social networks, RSS feeds, podcasts, wikis, reviews, bulletin boards and newsgroups — have the power to support or destroy a brand or reputation. Transparency is… Continued

It’s a blog-eat-blog world out there, and no one knows it better than the editors at PR News. That’s why we took months to pore over every business- and communications-related blog we could find to… Continued

By Jason Anthoine Throughout my nearly 20 years in the communications business, I’ve heard this phrase more than any other: We need a seat at the table. Practitioners lament, and rightfully so, that if only… Continued