Stories by PRNEWS

In more than 20 years of delivering media analysis programs to major companies, organizations and PR counsel, it has always been, and still remains, a puzzle as to why media analysis research seems so little… Continued

Whether you are in the world of financial services and you’re feeling the heat of the current recession or you are in the tech industry, where mergers and acquisitions are rapidly changing your landscape, the… Continued

Most PR people envision the blogosphere as yet another new medium to address, a new way to scream more loudly at their stakeholders. In fact, PR people need to completely rethink their entire approach from… Continued

By Peter Brinch My last “Between the Pages” column, “Mastering the Masters, Part 2,” appeared in October, and PR News provided it to more than 3,200 attendees at the four-day Public Relations Society of America… Continued

Companies: Cable Positive and Kismet Films Timeframe: 2004-2007 For more than 25 years, AIDS has been a major health crisis, and still there is no cure in sight. To reactivate viewer awareness about the disease… Continued

*Weathering the Storm: Corporations can take advantage of globalization to manage today’s economic uncertainty, as well as prepare for long-term opportunities in service globalization, according to a new report. The neoIT study urges global companies… Continued

CSR initiatives are all the rage, with celebrities and consumers alike taking a hard look at organizations’ goodwill initiatives, be they green, sustainable, philanthropic, ethical, environmentally friendly or just plain good. But the following finalists… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 32.2% of survey respondents think CEO compensation is too high in most cases, up from 25% who thought so from 1998 through… Continued

Corporate Responsibility (CR) issues are picking up steam, with expectations of businesses becoming increasingly public, especially those in the environmental sector. Consumers feel confused about the issues and the role they as individuals can play.… Continued

If you know a human being older than 12 who doesn’t have a cell phone and/or a Blackberry, congratulations: you are in a very elite minority. Our tech-obsessed world has made these pocket-sized communications tools… Continued