Stories by PRNEWS

Company: Shell Oil Company Agency: Dittus Communications and Beuerman Miller Fitzgerald Timeframe: October 2005-ongoing After Hurricanes Katrina and Rita decimated the U.S. oil and gas production operations in the Gulf of Mexico, exacting $250 to… Continued

*Kings of Corporate Media Reputation: With the release of Cision’s annual Corporate Media Reputation Index comes the news that Microsoft remained No. 1 for 2007, making it the fourth straight year that the software giant… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 70% of survey respondents do not exclusively focus on earned media activities. 2. Microsoft came out on top in a Corporate Media… Continued

Let’s face it: The economy is falling apart. Stock prices are tanking, the housing market is at rock bottom–and still going down–and Wall Street staffers look like they’re ready to jump at any moment. Businesses… Continued

With all the tangential elements that have been adopted by the communications function, it’s easy to overlook one of its founding tenets: media relations. Couple that with the fact that media relations is no longer… Continued

On July 24, 2007, PRSourceCode announced the results of its second annual "Top Tech Communicators" study, which surveyed more than 300 IT journalists in order to identify the top five large, mid-sized and small PR… Continued

A survey from Arketi Group examines how B2B journalists use Web 2.0 technology when reporting industry news. Here’s what they found out:  68% of journalists write primarily for a print publication, but also contribute to… Continued

By Andrew Gilman The rise of social media has opened media training strategies up to many new possibilities. Not since the advent of video news releases (VNRs) has the industry had an opportunity to communicate… Continued

*Only as Far as I Can Throw You: The ninth annual Edelman Trust Barometer, released last week, examines consumer trust in various areas of business. This year, the survey has uncovered a widening gap between… Continued

Good news for communications executives: A study released by Weber Shandwick, in conjunction with Spencer Stuart and KRC Research, reveals a positive correlation between a company’s corporate communications organization and its ranking on Fortune’s “World… Continued