By Gene Grabowski From The Cat in the Hat to The Bourne Identity, Americans love a good story. We cheer the good guys, jeer the bad guys, feel sympathy for those who’ve been wronged and… Continued
Stories by PRNEWS
Case Study: A Product Launch With a Fruity Twist Helps Smokers Kick Their Bad Habit to the Curb
February 25th, 2008 by PRNEWSCompany: GlaxoSmithKline Consumer Healthcare Agency: CKPR Timeframe: 2006-2007 To kick off the national rollout of Nicorette Fruit Chill, developer GlaxoSmithKline Consumer Healthcare (GSK) enlisted Chicago-based public relations agency CKPR to create a campaign that would… Continued
2008 Legal PR Awards
February 25th, 2008 by PRNEWSAttached is a special issue of PR News profiling the winners of the Legal PR Awards. These awards honor the most outstanding crisis communications efforts among corporations and agencies, and the top PR campaigns among… Continued
Business Maturity and Sharper Focus Changes the Face of Public Relations
February 24th, 2008 by PRNEWSThe PR industry is no stranger to redundancy. Ubiquitous utterances about getting a seat at the proverbial table make many professionals sound like broken records, and there have been enough holy grails – measurement, crisis… Continued
Video Killed The Radio Star
February 24th, 2008 by PRNEWSVideo just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group’s User View study found that: 59% of those surveyed claimed to watch only video;… Continued
Tip Sheet: How to Take Control of Your Personal Brand in Seven Easy Steps
February 18th, 2008 by PRNEWSBy Lesley Everett We all have a brand image whether we’ve consciously cultivated one or not, but what does yours say about you? Is the perception that others have about you really what you think… Continued
Case Study: Have Headphones, Will Travel: Podcasts Up the Ante for Philadelphia-Bound Tourists
February 18th, 2008 by PRNEWSCompanies: Greater Philadelphia Tourism Marketing Corporation and Pew Charitable Trusts Timeframe: 2006-present When Suzanne Biemiller, senior officer for Pew Trusts’ civic initiatives, read an article in the New York Times about underground podcasts being developed… Continued
Quick Study: Romantic Communications; Tuesday Takes the Cake; Dissatisfaction Among Boomers; Learning to Let Go
February 18th, 2008 by PRNEWS*Office Valentines: Interoffice relationships are no longer taboo, at least according to the results of a new survey by Harlequin Enterprises. The 2008 Harlequin Romance Report reveals the ubiquity of workplace romances: 57% of men… Continued
Charting The Industry: CR and Sustainability: What Matters Most
February 18th, 2008 by PRNEWSIn an effort to take stock of the market and assess current corporate responsibility trends, Edelman, in conjunction with Boston College Center for Corporate Citizenship, Net Impact and the World Business Council for Sustainable Development,… Continued
Did You Know?
February 18th, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. Survey respondents ranked having a job that makes a positive difference in society as more important than opportunities for advancement. 2. 57%… Continued