Stories by PRNEWS

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When conducting market research, choose frameworks carefully; 3-point favorability scales differ greatly from 4-point ones. 2. Even if a measurement budget starts… Continued

Gone are the days of cafeteria warfare, where the decision of where to sit and with whom defined you in the social hierarchy–or so you thought. True, playground initiations (and, now, MySpace popularity contests) are… Continued

Actions may speak louder than words, but numbers speak louder than actions–at least where getting C-suite buy-in is concerned. Hence the importance of measurement, metrics, accountability, quantifiable outcomes, analysis. No matter your preferred label, as… Continued

Today, even though good communication is vital to every organization’s success, we still agonize over measuring the effectiveness of our programs. So, is your organization getting the most out of its communications dollars? The odds… Continued

Company: Nationwide Agency: Fleishman Hillard Timeframe: Ongoing As more Baby Boomers slide into retirement, information on planning and saving for this milestone phase of life has dominated the airwaves and the print media. The messaging… Continued

*Advocacy vs. Advertising: A consumer survey conducted by Weber Shandwick across the UK, Germany, Italy and Spain demonstrates the increasing importance of brand advocacy, that is, the act of consumers promoting a brand to peers… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. When considering sample measurement methods, focus groups are traditional, while cluster factor analysis is cutting edge. 2. To maximize ROI on your… Continued

By Katie Paine In the interest of full disclosure, I live in New Hampshire, I’m a political junkie, Facebook is a client, and I support Barack Obama. So shoot me or ignore me, but there… Continued

If you thought primetime television fell between the evening hours of 7 and 10, think again. Judging from the “video snacking” trend that’s sweeping through offices across the country, lunchtime is the new primetime, so… Continued

Company: Xerox Agency: Text 100 Public Relations Timeframe: 2006 – ongoing For the 300,000 U.S. servicemen and women who are stationed overseas, serving their country during a very unpopular war heightens their sense of duty… Continued