“Be assured that video is being used and being viewed online.” When Medialink COO Larry Thomas opened up the March 4 Thought Leaders Roundtable on Video 2.0 Communications Strategies with this statement, the 15 senior… Continued
Stories by PRNEWS
Tip Sheet: Communications Lessons from the 2008 Presidential Campaign Trail
March 3rd, 2008 by PRNEWSWhen I started my volunteer work with the Barack Obama for President Campaign in the frigid Iowa winter in late 2007, we were happy to draw crowds of 750 to 1,000. These were largely comprised… Continued
Case Study: Novartis Invests in PR Tactics to Bolster Awareness Among American Investors and Financial Media
March 3rd, 2008 by PRNEWSCompany: Novartis Agency: Ruder Finn Timeframe: 2006-2007 Creating value for shareholders and owners is a primary goal of pharmaceutical firm Novartis Corporation, but in 2006 the Swiss-based company confronted a challenge in understanding how to… Continued
Quick Study: HR Benchmarking; March Madness at Work; Defining Diversity; Syncing CEOs Up With Executives
March 3rd, 2008 by PRNEWS*HR Benchmarking: A new report from Best Practices LLC evaluates Human Resources performance among 78 Fortune 500 companies using 300 metrics across six functions: Staffing, Benefits, Relocation, LOA/FMLA, Workers Compensation and Medical Services. Below are… Continued
Charting the Industry: Digital Survey Results Reveal Insecurity
March 3rd, 2008 by PRNEWSPR News and Peppercom will release the findings of their Digital PR survey during the March 11 webinar on “Building and Managing Your Company’s Online Reputation.” Below you will see a portion of the results.… Continued
Did You Know?
March 3rd, 2008 by PRNEWSSeven Things You Will Learn In This Week’s Issue Of PR News 1. 33% of survey respondents admitted being behind their competitors in terms of digital efforts. 2. When conducting financial communications, reviewing your company’s… Continued
New Sustainability Research Shows Room For Improvement on the Comms Front
March 3rd, 2008 by PRNEWSOn February 27, 2008, SustainAbility and GlobeScan came together in Washington, D.C., to announce the findings of their joint research study entitled “A Wide Angle Look at Sustainability: Past, Present and Future.” The report, based… Continued
Measuring Integrated Comms Efforts: Are We There Yet?
March 3rd, 2008 by PRNEWSPR professionals are quick to glorify the Holy Grails of communications and, while everyone seems to be sipping from a different chalice, there are a few regulars that usually end up on the table–integration and… Continued
Calling All Broadcasters
February 29th, 2008 by PRNEWSIn a May 2007 nationwide survey of broadcasters and reporters, DS Simon Productions asked 79 respondents to grade PR Pros, give insight into how story decisions are made, and address the growing role of management… Continued
Survey Results: Media Relations in Practice
February 26th, 2008 by PRNEWSExclusive for Friends of PR News — Get a $50 Barnes & Noble Gift Card, FREE! Here’s how: just take a quick demo of Vocus’ public relations software, which offers PR professionals all the tools… Continued