Seven Things You Will Learn In This Week's Issue Of PR News
1. Successfully refreshing an iconic brand first requires aligning with internal audiences.
2. 83% of survey respondents had to recruit one or more senior-level executives within the past year.
3. Posting videos and ads on YouTube before an initiative launches creates viral buzz and, in turn, media attention.
4. Indexing video segments by frame is good for media relations and measurement efforts.
5. Put the name and contact info of a spokesperson on internal employee memos so they know where to direct media inquiries.
6. 59% or survey respondents say professional accreditation reinforces the role strategic communication plays in achieving organizational goals.
7. 59% of survey respondents say they must offer creative benefits to compete for the best people.