Stories by PRNEWS

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of… Continued

By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued

Company: Plant It 2020 Agency: Converseon Timeframe: March 2007-present When Converseon took on the task of boosting awareness for nonprofit Plant It 2020, the team was determined to design an innovative take on charitable giving.… Continued

*Presidential Campaigns Guide Businesses in Terms of New Media: The 2008 presidential campaign serves as the harbinger of change in marketing strategies and the use of new media, as well as understanding how social networking… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To sell the value of research internally, speak to internal clients once a year about the PR activities, attributes and measures they… Continued

In the days when folks got executed by having their heads chopped off, it was customary to make a deal with the executioner. Slip him a few gold coins and he’d ensure a mercifully swift… Continued

Newsweek may have declared 2007 “The Year of the Widget,” but, three months into 2008, it’s still fair to ask: Are communications professionals ready for another serious Web phenomenon whose moniker sounds like a big… Continued

By K.C. Brown While sports fans are still buzzing about the New York Giants’ historic upset over the New England Patriots in the 2008 Super Bowl, advertisers continue to create a different kind of buzz.… Continued

*Credibility of Accreditation: Does accreditation by professional organizations actually have value? According to the results of the global Value of Accreditation study, sponsored by IABC/Chicago and L.C. Williams & Associates Research Group, the answer is… Continued