Stories by PRNEWS

Winner: The Hartford Financial Services Group Campaign: Coexistence: The Hartford Demonstrates the Art of Diversity Although Hartford is located in Connecticut, one of the nation’s most affluent states, 32% of its residents live in extreme… Continued

Winner: Shell Oil Company Campaign: A National Dialogue on Energy Security Shell Oil Company needed a tune-up in 2006 after it was hit with several industry challenges in the United States. Plagued by issues including… Continued

Winner: Hard Rock International & Coyne PR Campaign: Hard Rock Launches Rocktober Breast Cancer Awareness Campaign For eight years, Hard Rock International has mounted a Rocktober campaign, aimed at raising awareness and funds for breast… Continued

Winner: Vollmer Public Relations & Travelocity Campaign: Travelocity’s “Be a Hero–Go Zero” Travel companies may not seem like an obvious place to start if you want to reduce your carbon footprint–or vapor trail, as the… Continued

Winner: Ruder Finn & Liz Claiborne Campaign: Love Is Not Abuse Liz Claiborne has been a long-time advocate of ending domestic violence, but partnering with Ruder Finn allowed the company to expand its multifaceted Love… Continued

Winner: Pfizer & Cone, Inc. Campaign: Pfizer’s Global Health Fellows Program If you think volunteer stints in third-world countries are just for Peace Corps-bound kids fresh out of college, talk to Pfizer executives. In 2003,… Continued

On March 19, 2008, approximately 200 PR pros gathered at the National Press Club to celebrate the winners and honorable mentions of PR News’ CSR Awards, and to hear keynote speaker Carrie Hall, communications and… Continued

YouTube is giving away tools that let Web developers tap the underlying database functions of YouTube, in effect allowing users to build their own YouTubes. The incredibly popular video-sharing site said on Wednesday that it… Continued

Re-Branding Excellence Best Practices’ study on re-launch and re-branding best practices settled on the following statistics and tips: 95% of surveyed companies find that adjusting core messages is adequate to redefining the brand character of… Continued

By Mark Weiner Companies and PR professionals who enjoy the benefits of research and evaluation begin by embracing the process fully: They relish their victories because their wins are validated and can be merchandized more… Continued