Seven Things You Will Learn In This Week's Issue Of PR News
1. To sell the value of research internally, speak to internal clients once a year about the PR activities, attributes and measures they value.
2. Widgets are not stand-alone PR tools; rather, they are a piece of an overall strategy.
3. Social media often doesn't work well when there is a timeline involved.
4. Over a 30-day period in 2007, the reach of widgets increased 24% to approximately 230 million users.
5. Conflicts between public posture (the brand) and private realities can lead to rapid downfalls.
6. According to one research report, spending on branded entertainment marketing reached an all-time high of $22.3 billion in 2007.
7. Smaller business units are more conducive to market-sensing capabilities than monolithic organizations.