Stories by PRNEWS

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around. 2. More than two in… Continued

Times are tough for PR executives, and there’s no sign of that changing anytime soon. And it’s not because the public relations profession is deflating alongside other recession-stricken industries, or that its foremost leaders aren’t… Continued

When it rains, it pours, as the old adage goes, and no one is more attuned to this right now than Yahoo executives. Over the course of just a few months, the search engine company… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued

Almost everyone understands the basic concept of a widget – what it is and what it does –  but understanding just how to maximize a widget’s functionality is another beast altogether. Since social media gives… Continued

In honor of Independence Day, PR News will not be published on July 7. Publication will resume on July 14. Have a safe and happy 4th!

By Liz Gorman In years past, a company with strong philanthropic activities was viewed as a pillar of the community–a good corporate citizen. Today, companies are defining their corporate citizenship–or corporate responsibility–less by their charitable… Continued

Company: Dove Hair Care Agency: Edelman Public Relations Timeframe: 2007 Hair trends may fluctuate from year to year, but one thing remains constant: For many women, hair care is more than a routine–it’s an obsession.… Continued