Stories by PRNEWS

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued

By Elise Mitchell Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for… Continued

Company: CVS/pharmacy Agency: Weber Shandwick Timeframe: 2005-ongoing As with many pharmacy retailers, CVS/pharmacy is experiencing a shortage of pharmacists and pharmacy technicians. And, as Baby Boomers continue to hit their sixties and contemplate retirement, there… Continued

*Talkin’ Bout My Reputation: The Reputation Institute’s third annual Global Pulse consumer perception survey puts Toyota ahead of other mega-corporations like Google, Ikea and Johnson & Johnson in reputation rankings. The survey was designed to… Continued

CSR is becoming an increasingly relevant element of investor relations–at least, that was the message at the National Investor Relations Institute (NIRI) Annual Conference, held last week in San Diego. As this issue’s story “It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 66% of executives polled have undertaken fewer than four high-profile initiatives to improve their marketing and sales capabilities over the course of… Continued