Stories by PRNEWS

*Eat, Sleep, Work: A recently released study conducted by BIGresearch reveals that Americans spend 60% of their waking hours working, the largest percentage ever. Operating under the assumption that these long hours inevitably impact consumers’… Continued

Who says PR agencies are feeling the heat of the current economic downturn? No one from StevensGouldPincus at least, judging from the consultancy’s recently released Best Practices Benchmarking Survey. The survey, which polled more than… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 57% of survey respondents believe they are more engaged with the upcoming presidential election because of digital communications. 2. The percentage of… Continued

It’s the age-old PR dilemma: Communicators want bigger budgets from senior management. Senior management wants more numbers from communicators. Communicators can’t measure their efforts to get said numbers without bigger budgets. Welcome to the modern-day… Continued

An organization’s brand and culture are arguably the two biggest contributing factors to its bottom-line success, and they are indisputably intertwined–so much so that differentiating them can be a daunting exercise. Despite the intangibility of… Continued

By Andy Gilman Perhaps too often we learn from others’ mistakes rather from their examples. In this vein, one of the positives that has come from Tim Russert’s unexpected passing is the reminder to learn… Continued

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued