Stories by PRNEWS

Company: Delta Airlines Agency: Ketchum Timeframe: 2006-2007 It couldn’t have come at a worse time for Delta Air Lines. The company was about to file its reorganization plan with the U.S. Bankruptcy Court, when, on… Continued

*Professional Attire Gets the Edge: Dressing the part at the office is more important than ever, according to a CareerBuilder.com report, which found that 41% of surveyed employers believe that people who dress better/more professionally… Continued

Social networks have become a mainstay of many successful PR campaigns based on their ability to host interactive communications among audiences. Now, marketers are increasingly tapping these platforms to help them “hook up” with their… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Recommendation engines are good tools to help customize marketing on social networks. 2. 54% of surveyed employers give greater consideration to job… Continued

When a patient died during a clinical trial last year, Targeted Genetics, a publicly traded biotech company based in Seattle, found itself in a tailspin as it dealt with a flurry of negative media attention,… Continued

One of the best responses to an anticipated crisis is taking action to prevent the crisis from occurring in the first place. By doing so, you have a better chance of avoiding being pulled into… Continued

53% of all people age three and up will watch online video this year. That is a staggering amount of people, considering that last year that number was below 40%. At the MPA Video Magazine… Continued

Knowing your audience is the number one key to success in any industry. But at the Elle/Microsoft “Seeking the Sought After” breakfast last week, Microsoft Advertising Global Research Director Beth Uyenco explained that simply knowing… Continued

OMMA Video conference opened today. Here, digital media guru and frequent min contributor Steve Smith discusses in a Media Post article the changes in the online video world over the past year, what YouTube is… Continued

By Elise Mitchell Generosity comes easily when business is booming and optimism is running high. But when companies experience economic setbacks, corporate giving programs may face increased scrutiny from internal stakeholders who are looking for… Continued