Stories by PRNEWS

Company: National Coffee Assn. Agency: Wyatt Communications Timeframe: 2004-2008 Despite fleeting spikes in coffee consumption during the last 50 years, the percentage of U.S. adults who drink coffee on a regular basis has declined steeply… Continued

*Web Ad Spending Swells, Traditional Sputters: A study conducted by WPP Group across 35 nations indicates that the majority of media investment growth in the West is attributable to Web advertising. As a virtually inevitable… Continued

News conferences have come under renewed scrutiny lately; they’re the 21st century communications tool that gets no respect. With the advent of social media and other tools that enable people to "gather" and communicate remotely… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Partnering with scientists and researchers adds credibility to a campaign, especially when it is health-related. 2. The amount of time consumers spend… Continued

In today’s turbulent business environment, there is no shortage of crises du jour, which helps explain the evergreen quality and ubiquity of case studies, expert strategies and thought leadership pieces on the topic of crisis… Continued

It’s surprising how often PR professionals stump potential clients simply by asking them why they want to "go green." Rarely do these execs respond by articulating the business/social goals that led to the decision. In… Continued

Media research company Cision released research results which show the growing influence of blogs in the mainstream print media. Cision’s study of the top 20 national magazines and newspapers shows that over the last 5… Continued

By Rick Gould In the PR agency business, consider a recessionary period to be any point when your operating profit drops below 20% of the top of the line. It may sound harsh, but there… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. 43% of survey respondents personally maintain or produce their own social networking page. 2. 26% of survey respondents personally maintain or produce… Continued

The changing business environment, defined largely by emerging digital communications platforms and stakeholder empowerment, continues to reshape the communications profession, driving executives in the field to become thought leaders and counselors within their organizations. This… Continued