Stories by PRNEWS

Digital PR is something that has yet to be mastered by the industry in general. plugging In New PR technologies and reaching the media in today’s 2.0 world can be a challenge, but Joanna Kulesa… Continued

By Patricia Thorp When unexpected crises hit a company, executives often find themselves rudderless in a monsoon of media calls. If they don’t know how to effectively communicate their company’s story, they can cause significant… Continued

Company: ThinkFirst Missouri Agency: Perrygraf, Graphics by Design Timeframe: 2007-ongoing Every year, nearly 500,000 people in the U.S. sustain a debilitating brain or spinal cord injury. Among children and teens, it’s the leading cause of… Continued

*Talkin’ Bout Y Generation: A report released by MeriTalk last week entitled “Generation Y’s Bill of Rights” considers how Generation Y (loosely defined as the offspring of Baby Boomers) obtains information and interacts with the… Continued

When faced with a crisis situation or controversy, many reporters and citizen activists will ask hostile questions of spokespeople, be it in the media, during speeches and committee hearings or at annual stockholder meetings. It’s… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. Responding to hostile questions using sensory modes can be an effective way to turn an interview around. 2. More than two in… Continued

Times are tough for PR executives, and there’s no sign of that changing anytime soon. And it’s not because the public relations profession is deflating alongside other recession-stricken industries, or that its foremost leaders aren’t… Continued

When it rains, it pours, as the old adage goes, and no one is more attuned to this right now than Yahoo executives. Over the course of just a few months, the search engine company… Continued

It seems like the press release factories never stop pumping out releases at an astronomical rate. But how many of the releases are reaching their intended audiences? Are they effective? And more importantly, are they… Continued

Since the web is such a huge presense in all of our lives, naturally increasing your brand awarness is mostly going to involve some online tactics. Below are seven PR efforts that will help increase… Continued