Stories by PRNEWS

By Matt Kucharski Brand identity. Brand voice. Brand value proposition. Brand personality. We’ve all heard the terms, and we’ve all participated in discussions with experts from advertising, design, direct marketing and even management consultants talking… Continued

*Hip Gen Y-ers Lead the Tech Charge, Companies Try to Catch Up: Companies are still searching for ways to integrate their services into the life of Generation Y, the tech-savvy 18-to28-year-old demographic so vital to… Continued

RSS–short for Real Simple Syndication–has been a buzzword for years, but if you conduct an informal survey of any community of executives, you will likely find that many still don’t fully understand how the tool… Continued

Seven Things You Will Learn In This Week’s Issue Of PR News 1. To successfully align marketing and PR efforts, you must plan a completely integrated platform. 2. Less than 20% of survey respondents say… Continued

Measurement is the bread and butter for communications executives, as this professional population is constantly on the lookout for tangible ways to quantify their efforts and, in turn, get buy-in from the powers that be… Continued

Although today’s social media-obsessed culture is familiar territory to most marketers and corporate communicators, investor relations professionals have been more hesitant to jump on the bandwagon. This trend is starting to change, though, as companies… Continued

By Ted Pincus Whether you’re in PR agency management or heading the PR staff of an organization, one of the most frequently recurring nightmares disrupting your sleep nowadays must be employee retention. If employee relationships… Continued

Tired of hearing the word “recession” yet? If so, don’t worry–it won’t be mentioned again (not in this article, anyway), because all signs indicate that the public relations profession is moving onward and upward at… Continued

MobiWeb, a mobile website application, is something that many businesses (especially small businesses) see as an unaffordable "frill" when facing the other financial burdens of running a business. But with the increased use of the… Continued

By Frank Ovaitt Is there such a thing as public relations ethics? Shannon A. Bowen, Ph.D., of Syracuse University, poses that question in the Institute for Public Relations Essential Knowledge Project’s "Ethics and Public Relations"… Continued